part 4: robbie parish, director of digital and media, visitscotland
DESCRIPTION
On Thursday 23 February the ETAG: Technology Solutions for Tourism event took place at Pollock Halls, Edinburgh. The event, organised by ETAG, Interactive Scotland and Scottish Enterprise, followed on from the hugely successful ETAG Technology Solutions in Tourism 2011 and featured leading industry speakers. In this slidecast, Robbie Parish, Director of Digital and Media, VisitScotland, delivers his "VisitScotland.com Digital Update" seminar.TRANSCRIPT
Technology Solutions for Tourism Conference 2012
Thursday 23rd February
Part 4 - Robbie Parish, Director of Digital and Media, Visit Scotland
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VisitScotland Digital Project – Robbie Parish
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• 2010/ 11 Brief Summary• The new site and Key Next Steps
Contents
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Recap on Mission
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Recap On Key Component Deliverables
2. Extranet System
3. Event Engine
4. Central Relational Database (Database Categorization & Algorithms)
5. Property Management System & Hotel Integration – April onwards
6. New Site Navigation, design and CMS.
7. Shopping Basket
1. Geo Mapping
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Task Action (s) Date
1 Project Governance and Planning October- December 2010
2 Terminate with Tiscover December 2010
3 Tender preparations and Procurement process January – September 2011
4 User Testing Program January – April 2011
5 Design and Brand Guideline Creation January – May 2011
6 Site Integration and Content Migration Planning May 2011- March 2012 (Phase 1)
7 D&G Interim Site Design, Partnering and Build January – September 2011
8 Edinburgh & Lothians Interim Site Design, Partnering and Build
June – November 2011
9 D&G Site Launch September 2011
10 Edinburgh & Lothians Site Launch November 2011
Summary of Activity
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Summary of Activity
Task Action (s) Date
1 Data Integration and Main Site Build October 2011 – March/ April 2012
2 First Phase Content Migration (VS.com & Regional Lites)
April 2012
3 First Phase Launch of Main Site April 2012
4 Further Phasing of Main Site (Full Regional Sections, International Requirements and UT, Golf and Surprise Yourself)
April 2012- October 2012
5 Internationalisation and further phasing
October 2012 – End of 2013
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VisitScotland.com
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VisitScotland.com
www.edinburgh.org
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Visitscotland.com – the new site
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New .com Homepage
•Homepage- New Visuals
•Homepage - Current
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User Group Feedback
•OJEU advert placed on Public Contracts Portal •February 2011•53 submissions of interest received. 10 full responses received and assessed•March 2011•Invitation to Tender;•April 2011•ITT submissions received and assessed - Note - all Scratch build vendors pulled out at this stage•June 2011•1st Round Clarification F2F meetings
•specific questions to each Vendor ITT submission•June 2011•2nd Round Clarification F2F meetings
•Infrastructure capability/ scalability •Scope for customization in each core component
•June 2011•Final Clarification Questions Issued
•IP ownership and licensing•Commission structures
•July 2011•Scoring, Final Procurement Stages and Legal Preparation•August 2011•Board Approval•August 2011
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User Group Feedback
Geo Mapping
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Next Steps
Task Action (s) Date
1 Database Integration and Main Site Build
October 2011 – April 2012
2 1- Provider Communication and Training2- VIC/ QTA and CC training
February – April 2012
3 First Phase Content Migration- main Visitscotland.com website, regional lites and some products.
April 2012
4 First Phase Launch of Main Site April 2012
5 1- Full Regional Website Integration2- Internationalisation 3- Availability Search4- Product Site Integrations (e.g. Wildlife, EatScotland, Active, Campaign)5- Mobile Technologies
April 2012- Spring 2013
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VS Data System
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New Backend System – what it will bring
• Improved product listings• Better quality and larger images• Various map options including OS• User friendly Extranet• Self catering Extranet• Quick and easy availability/price editor• Provider Reports
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Product Listing Before…
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Product Listing After…
•Product Page – latest visuals
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Mapping Before….
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Mapping After….
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Extranet
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Provider Reports
• Number of visits to product listing
• Links to providers own website
• Emails sent• Location Map views• Added to Shortlist• Bookings
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Provider Reports
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• February 22nd to April – General Communication email detailing key tasks and actions
• Early March through to April- Bespoke emails sent with Username, Password and Webinar
• All correspondence will include inbound support number for Contact Centre
• Priority Groups identified for outbound support calls from Contact Centre from early March to April 2012
• Site launches end of April 2012
Summary of Immediate Dates
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Thank You
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Audio, video and slidecast production for ETAG by creative content communications company Inner Ear: www.innerear.co.uk
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