Download - Old Marketing is dead
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Blog : davidmerzel.wordpress.com
Twitter : @davidmerzel
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Trends from the Battle Field
Imperatives for New Marketeers
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Kinect Marketing Approach
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The adoption of technologies has never been so quick 1
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The New Consumer Era is coming
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The New Marketing Era is booming
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You control the information age
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Trends from the Battle Field
Imperatives for New Marketeers
4
4
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Multi Task with TV
The Marketer’s Dilemna…
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Co-Created Solutions Customisable Value
Convenience Communication
Consumer
Stop Using 4 P’s and Start Using 4 C’s
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Do not interrupt your target audience
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Advertising as we known it.
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Channels you create and control.
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People talking about your brand.
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Be authentic and engage personally
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Trends from the Battle Field
Imperatives for New Marketeers
4
4
Kinect Marketing Approach
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Dare to be different
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Thank you for your time
David Merzel Country Manager
Retail Sales Marketing
Microsoft BeLux
Blog : davidmerzel.wordpress.com
Twitter : @davidmerzel