Download - Midwest Arts Conference Social Fundraising
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“Leverage Facebook for Fundraising”6.7 million use Causes each month
$35 million raised in 4 yearsAve $1,300 per nonprofit
- 6.5% feeDownloadable .csv file of donor info
2 years old$2 million funded/week
2,500 active projects + 600,000 funders40% applications are rejected43% of projects are successful
$88 per donor$2,200 average project size
-8% feeall or nothing funding
1-60 day cycles
“Projects with a creative purpose & rewards for funders”
* alternative = indigogo
“Popularity Contest”Every month new grant cycle
$20 million awarded1.5 years old
$5k-$50k awardsArts & Culture or Education or Communities
Vote tampering
“Event-based fundraising”2 years old
10 of 2,500 A&C projects raised > $5k50,000 average unique website visitors/month
-~5%No project updates.
More game mechanics for users
*alternative = Razoo or FirstGiving
“Donate tweets/Facebook posts to a cause”30 days
$0.05-$1.50 per post$14,000 donated by 1,800 people
“Find & keep tabs on nonprofits”10k monthly visitors
1 year old12,000 followers of “performing arts issues”
Suggestion: use Advanced Segments to combine sources, also consider looking at how the behavior of this traffic source differs from the average user!
schedule tweets!
assign staff members tasks!
add multiple accounts!
View multiple streams at once!
import reports!
ROI
Customer 1 Customer 2Spends $200 per year Spends $100 per year
Acquisition cost: $50 Acquisition cost: $25
Maintenance costs: $15/yr Maintenance costs: $50/yr
Loyalty: 5 years Loyalty: 3 years
CLV: $890 CLV: $175
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Social Media Fan
every stage of the conversion funnel matters
awareness
consideration
engagement
donation
promotion
repeat