A service of Maryland Health Benefit Exchange
MHBE IAC
HBX Release Update and
Release Schedule
Dennis Glorioso
April Release
834 defect – incorrect SEP reason for an initial add transaction
834 defect – incorrect total premium summation
Template and SBC updates
Enable sorting and filter by Out of Pocket Maximum
Update language to clarify how CSR/APTC impacts consumer plan
shopping
Update the Stand Alone Dental Plan URLs on the HBX Shop for
Dental Coverage Page
5
June Release
834 defect – address missing for initial add transaction
834 defect – invalid coverage end date
834 defect – incorrect coverage end date for death
834 defect – incorrect SEP reason for specific MA scenarios
Social media sharing buttons on completed enrollment screen
Next steps page at end of application
Implement SSN validation rules in HBX
Add plan type (PPO, HMO, etc.) to plan summary information on
plan shopping
Update valid HBX zip codes to include MD residents who have zip
codes of neighboring states
6
July Release
2015 APTC = Premium fix
Development of Plan Template and Plan Shopping Module
Companion Guide for 2016 Plan Loads
Make required HBX modifications to support 2016 CCIIO plan
templates
Update plan management module to allow for targeted changes
Change enrollment cutoff dates (from 18th to 15th)
QHP and MA Renewals
1095-A form generation for the 2015 plan year
7
September Release
834 defect – invalid element in mailing address
834 defect – APTC sent as zero
Add voter registration link
2016 plan data load
Display enrolled plan premium, APTC, and CSR level in Consumer
Account Home
Integrate Stand Alone Dental Plans
9
A service of Maryland Health Benefit Exchange
2015 QHP Renewals Update
JP Cardenas
Manager, Plan Services
A service of Maryland Health Benefit Exchange
2016 Dental Integration Update
JP Cardenas
Manager, Plan Services
A service of Maryland Health Benefit Exchange
Escalated Case Update
Michele Eberle
Director, Plan and Partner Management
Number of Participating Employers: 78
Number of Employees Enrolled: 359
Number of Employees and Dependents Enrolled: 500
SHOP Updates
SHOP Enrollment Numbers
SHOP Application Reporting
SHOP Updates
SHOP Application Reporting 2015
Reporting Date 1/1/15 - 4/30/15
Number of Applications Received 71
Number of Applications Approved 53
Number of Applications Denied 0
Number of Incomplete Applications Closed 17
Number of Applications Pended 1
Reason for Pending Applications 1 - Missing SHOP-Authorized Broker
A service of Maryland Health Benefit Exchange
SHOP Communications Plan
Betsy Charlow
Deputy Director, Marketing & Outreach
Purpose:
To educate and inform Maryland
stakeholders about the Small
Business Health Options Program
(SHOP) as a valuable resource for
small businesses to obtain health
coverage.
Key Messages:
Tax credit available to small
businesses with less than 25 full-time
employees
Employee Choice model provides
more options for employees
SHOP allows small businesses to
offer employees a variety of health
plans that fit their needs and their
budget
Created SHOP marketing guidelines to create brand consistency
Developed SHOP collateral including:
– Logo
– FAQs (English & Spanish)
– Talking points
– Brief summary for partner publications and websites
– Trifold brochure (English & Spanish)
Host a press conference and include:
– SHOP Administrators
– Carolyn Quattrocki from MHBE
– Mike Gill, Secretary of DBED
– Sean McEvoy, DBED’s Director of Small Business
– Van T. Mitchell, Secretary of DHMH
SHOP Communications Plan
19
Marketing Strategy
Develop partnerships with stakeholder organizations such as:
– DBED - Dept. of Business & Economic Development
– GOMA - Governor’s Office of Minority Affairs
– SBA - Small Business Administration
– Chambers of Commerce
– Elected officials (Ben Cardin, Chris Van Hollen)
Encourage partners to outreach in the following ways:
– Provide SHOP info. on their websites with a link to SHOP website
– Distribute collateral at events and within organizations
– Train staff members on SHOP talking points to guide clients
– Add a brief summary on SHOP in publications
Present at speaking engagements weekly
SHOP Communications Plan
20
MHBE Outreach Strategy
Connect with SHOP Administrators to discuss marketing and
outreach opportunities
– Identify small businesses with success stories for testimonials
– Attend and participate in community events and conferences
• Identify 10-20 key events
– Suggest strategic partnerships for MHBE outreach
SHOP Communications Plan
21
Outreach Strategy
Jenny Garrison ‒ Outreach Coordinator
443-890-5522
Betsy Charlow ‒ Deputy Director, Marketing and Outreach
410-547-6324
Contact:
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SHOP Communications Plan