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Media5-fone Product Overview
September 2011
Mobile VoIP (mVoIP) Market Overview
Gartner: 10 years from now, 50% of all mobile calls in the world will use end-
to-end VoIP
In-Stat: Total of mobile VoIP users will reach 288 million by end of 2013
• More than 50% will use Mobile VoIP via their mobile VoIP providers
• Under one-third will utilize mobile VoIP with 3G MVNOs or mobile operators
• By 2013 will be well over 400 million dual-mode handsets (Wi-Fi + Cellular)
NPD: Android + iOS covers 78% of new smartphones sold in US
• BlackBerry OS lost ground, falling 5 points, to 14%
• From Q4-2010 to Q1-2011
2© Media5 Corporation - CONFIDENTIAL
What is the Media5-fone?
Media5-fone is a suite soft client applications enabling end-users to make and receive
VoIP calls by using their smartphone
• Seamless communications anywhere, at any time, on any device, on any network (Wi-Fi,
3G/4G).
• Integrated communications experience
• Enables end-users to seamlessly switch between communications means
• VoIP/Video/Chat/Sharing/…
Offers a clear and secure path from mVoIP to Enriched Communications
• RCS/RCS-e/VoLTE
Media5-fone is Ericsson MMTEL IOT Certified
Allows Service Providers to fully realize the business and economic potential of
mobility and VoIP while helping them to compete against Over-The-Top (OTT)
solutions
3© Media5 Corporation - CONFIDENTIAL
Mobile & Desktop SIP VoIP Softclient
4© Media5 Corporation - CONFIDENTIAL
Media5-fone available for:
Apple iOS devices:
• iPhone
• iPod Touch
• iPad
Android devices:
• Samsung
• HTC
• Motorola
• Sony-Ericsson
• LG
• And many others…
Desktop Edition for Windows, Mac and Linux
Media5 Extensive Background in
SIP/VoIP/IMS/Mobility
Media5 has been a leader in VoIP since 1997
Media5 was a principal participant in the 1st SIP IETF RFC
Media5 has developed its own SIP/IMS/PC 2.0 fully portable SDK
• December 2010, Media5 became the first company to receive packet-cable 2.0 certification
from CableLabs.
In 2006, Media5 worked with major Mobile Service Providers worldwide on a pre-IMS SIP-based
application with Presence, IM, XCAP which support different operating systems and hardware
platforms.
• Mobile specific tools in an intuitive user interface design
• Home Form, Contacts Form, Phone Out
• Chat, Voice Mail, Sessions, Teleconference
• My Account, Profile, Logs, Settings
• Add Content, Participants, Invite – Add Contacts
• Buddy List Management (XCAP)
• Presence (SIMPLE)
• Released on Symbian S60 3rd Ed. (Nokia N80) and PC Windows
5© Media5 Corporation - CONFIDENTIAL
Media5-fone Supported Features
Telephony
• Make/ Receive Call
• Redial
• Speed Dial
• 2nd Call/Call Waiting/Toggle
• Call Transfer
• 3-Way local conferencing
• Voicemail Integration and notifications (MWI)
• Caller ID
• Mute/Unmute
• Hold/Unhold
• Call History (In/Out/Missed)
• Native Contact List Integration
• Speaker & Ringer volume control
• Loudspeaker /Handset/Bluetooth control
• Selectable Ringtones
Codecs / DTMF
• HD Voice with iSAC
• HD Voice with G.722
• G.711 (uLaw & Alaw)
• Enhanced G.711
• G.729
• iLBC
• DTMF In-Band
• NTE w/ RFC 2833, RFC 4733
• DTMF OOB w/ SIP INFO
• Secure Communications:
• SIP/TLS
• SRTP/SDES
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Re-Branding Options
• Service Provider’s SIP Network
settings are pre-configured and
part of our list of profiles for ease
of configuration
• Refer the Media5-fone as the
preferred and validated SIP
softclient solution for their
network
• Websites are cross-referenced
• Joint press release or other
promotional activity to announce
the partnership
Co-Marketing
• Service Provider’s logo on the application and on the application splash screen
• Application is locked on SP SIP network to protect their investment (user cannot use the app with other SIP Providers)
• Application is connected with SP provisioning server for ease of configuration
• Application is available for download on the AppStore or Android Market under the Media5 account
Co-Branding
• All Co-Branding options PLUS:
• Complete Re-skinning of the GUI
• Further customizations
• Additional features can be implemented based on specific requirements.
• Application is available for download on the AppStore or Android Market under the SP account
White Labeling
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Media5-fone - Key Differentiators
HD Voice
Easy to Install & Deploy
Highly Interoperable (Ericsson MMTEL IOT certified)
Secure Communications
Customizable (White Labeling)
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Key Benefits for Service Providers
• Co-marketing
• Co-branding
• White labeling
1- Flexible Re-branding options
• Additional revenues through mobile VoIP service
• Increase opportunities to make VoIP calls & spend minutes
2- Increase ARPU
• Bundling new mobile VoIP services with standard fixed line VoIP services (IP-Centrex, SIP Trunk) such as Presence, Chat, and SMS over IP
• Defend against Over-the-top (OTT) solutions such as Skype, Google Voice, …
3- Reduce CHURN rate
• Easily lock the application on Service Provider SIP network preventing subscribers to use the application on other networks
• Clear and secure evolution path from mVoIP/MMTEL to full RCS/RCS-e/VoLTE
4- Investment protection
9© Media5 Corporation - CONFIDENTIAL
Business Model Service Providers
Re-Branding options:
• Co-branding
• White labeling
• Further customizations available through Media5 Professional Services
Application license fee (possible models):
• Per New User (new subscribers)
• Per Active Users (current subscribers)
• Other models possible (based on SP business model)
*Additional patent licensing fee may apply for certain codec
Yearly Support License Agreement (SLA):
• Required in order to get updates and upgrades for the customized/rebranded
version (co-branding & white-labeling).
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Why Media5 as
your mVoIP Softclient Provider?
Complete portfolio for Service Providers
• Other advanced edge applications and products - Mediatrix gateways
• Mediatrix Brand recognized for interoperability and high quality
SIP/IMS application development
• Strong development experience on all major mobile platforms
• Aware of the challenges of mobile VoIP (UX, Battery life, etc.)
• Expertise in SIP/IMS/3GPP/GSMA/OMA/TISPAN specifications
Media5-fone:
• Easy to Install and Deploy - Secure auto-provisioning mechanism)
• Customizable - White-label)
• Highly Interoperable - Ericsson IOT Certified
• Secure Communications
• HD Voice
• Clear and secure path from mVoIP/MMTEL to full RCS/RCS-e/VoLTE
11© Media5 Corporation - CONFIDENTIAL
Discover the Power of 5
12© Media5 Corporation - CONFIDENTIAL
Roadmap
Roadmap short-term
(next 6-9 months)
Tablet specific edition:
• iPad: Q1-2012
• Android Tablets: Q1-2012
Mobile Video Call
• Q4-2011 on iOS
• Q4-2011 on Android
Mac & Linux Desktop/Laptop/Netbook editions
• Mac: Q1-2012
• Linux: Q2-2012
Other mobile platform?
• Fact: Q1-2011: 78% of new smartphone sold in US were either with iOS or Android.
• No clear winner for ”modern” smartphone platform 3rd place so far
• Main Contenders are WP7, RIM (QNX)
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Roadmap med/long-term
(from 6 month to 12 months)
Moving forward with IMS/MMTEL/RCS
• Network Address Book
• Presence
• Chat / Group Chat
• Image Sharing
• Video Sharing
• Video Chat
• Ad-hoc VoIP conference
• Social Network Aggregation
• And more…
Work in close relationship with Ericsson AB, IMS and MMTEL/RCS business
units in Stockholm to ensure full compatibility with Ericsson’s IMS solution
© Media5 Corporation - CONFIDENTIAL
Network Address Book
with Presence
Video Call/Share
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Media5-fone MMTEL/RCS/RCS-e
Detailed Roadmap
Voice
• 1-to-1 VoIP
• MMTEL features
• G711, G722, iLBC, iSAC
(HD)
• AMR-WB (HD)
• AMR-NB
• G729
• Call forwarding
(managed locally)
• Network History Logs • Voice Call recording
Video
• 1-to-1 Video call over a
Wi-Fi and 3G/4G
• Video Sharing (Live)
• Improved mobile Video
calls (H264)
• Video Sharing
(Streaming content)
• Live Screen Sharing • Video Sharing (1-to-
many streaming)
• H.264 SVC (mobile)
Messaging
• 1-to-1 IM (MSRP)
• “Is Typing” notification
• Image Sharing
• SMS/MMS over IP • File Sharing
Address Book
Presence
• Universal Address Book
(Merge Native with
network address book
(XDMS)
• Presence
• Communication
availability based on pres.
Status
• Free Text (Mood)
• Publish/Share location
and status to groups or
individual friends.
• Network Address Book
Sharing (accessing
multiple Address Book)
• Contact Synchronization
between multiple devices
• Complete Address
(Native and Network)
book backup
Group Comms
• Ad-hoc VoIP conference • Group Chat
• Inititiate Ad-hoc VoIP
conf. using Groups
• 1-to-4 Video
conferencing (mobile)
Platforms
• iPhone
• iPod Touch
• iPad (Compatibility
mode)
• iPad (Full UX)
• Desktop Edition Mac
• Desktop Edition Linux
• Android
• Android Tablets
• 3rd Mobile Ecosystem:
• RIM QNX or WP
Other
• Viral Spread
• Seamless switching
between comm. types
(VoIP, Video and Chat)
• Seamless
communication transfer
between devices
• Call routing and
preferences (Ut Interface)
• NAT-FW Traversal for
P2P media
(ICE/STUN/NAT)
• Social Media
integration/agregation
Feature Category
Q4-2011 Q1-2012 Q2-2012 Q3-2012 Q4-2012
© Media5 Corporation - CONFIDENTIAL 15
Discover the Power of 5
Additional Slides
© Media5 Corporation - CONFIDENTIAL 16
Remote/Auto Provisioning Mechanism
© 2011, Media5 Corporation
2
1 Thru WiFi/3G
send
Credentials,
Brand, Cell
Phone and UDID
to Provisioning
Server using
HTTPS
Provisioning Server
3
Subscribers Database
4Verify User & License
8 Verify VoiceMail Passcode
Create Shared Call Line: mobXXXX
9 Get Auth Parameters from CFG Files
10 Generate XML File with configuration
Symphony Mobile
ready to use
Symphony Mobile
5Valid User&License
6 Include Cell Phone & IMEI in DB
Verify 1st or 2nd smartphone
Ask for
123456
Symphony VoiceMail Passcode 7
pwd
User
Pwd
Scroll of
CountriesPhone #
Cell Phone
2
1 Thru WiFi/3G
send
Credentials,
Brand, Cell
Phone and UDID
to Provisioning
Server using
HTTPS
Provisioning Server
3
S
4Verify User & License
8 Verify VoiceMail Passcode
Create Shared Call Line: mobXXXX
9 Get Auth Parameters from CFG Files
10 Generate XML File with configuration
Symphony Mobile
ready to use
Media5-fone SIP Client
ready to use
Symphony MobileMedia5-fone White Label
5Valid User&License
6 Include Cell Phone & IMEI in DB
Verify 1st or 2nd smartphone
Passcode
123456
Symphony VoiceMail Passcode
123456
Passcode 7
pwd
User
Pwd
Scroll of
CountriesPhone #
Cell Phone
pwd
User
Pwd
Scroll of
CountriesPhone #
Cell Phone
Download per subscriber from AppStore
1. The subscriber downloads the
customized/white labelled
softclient from the AppStore
2. The subscriber fills his
credentials (username/pwd)
11
Send XML Parameters to set
Media5-fone/Subscriber config
User/Line: mobXXXX
Auth User: 55XXXXXXXX
Auth Pwd: @VXAS#242
SIP: as.mcm.net.mx:5060
OutboundProxy: 200.66.85.138:5065
Transport: UDP first, then TLS
Register Time: 90
Send Register: Yes
11
Send XML Parameters to set
User/Line: mobXXXX
Auth User: 55XXXXXXXX
Auth Pwd: @TBD#242
SIP: tbd.voip.net.mx:5060
OutboundProxy: xyz.xxx.yyy.xyz:5061
Transport: UDP first, then TLS
Register Time: 90
Send Register: Yes
3. As an additional security step,
the subscriber may enter ano-
ther pwd (e.g. voicemail pwd)
4. The softclient is
provisioned with
subscribers account
info and preferred
network settings and
his ready to use for
making VoIP calls!
17© Media5 Corporation - CONFIDENTIAL
• 90% of the software is written in portable C++
• All core and business logic features are implemented natively on each platform
• Only the User-Interface (representation) is done using each mobile platform
ecosystem SDK
• iOS SDK
• Android SDK
• Ease the portability between different mobile ecosystems
• Targeting RIM new QNX platform as the next supported ecosystem
• Ensure the investment of new features is done only once and
becomes available for all supported and future ecosystems
• Ease the testing, validation and interoperability of each
editions of the softclient because rely on exact same software
architecture and middleware.
High Level Software Architecture
© Media5 Corporation - CONFIDENTIAL 18
High-level Architecture (block diagram)
© Media5 Corporation - CONFIDENTIAL 19
Discover the Power of 5
Thank You
© Media5 Corporation - CONFIDENTIAL