mi fone profile2010

Mi-Fone (BVI) Ltd

PRESENTATION

2010

the DEAL

Affordable and stylish quality mobile devices

Made for the mass market sectors in emerging territories

Focus on Sub Sahara Africa,Middle East and India

© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade

or discontinue product specifications and/or product ranges without notice.

the ACHIEVEMENTS

Since inception in April 2008 Mi-Fone is already shipping to 15 African countries including: Kenya, Uganda, Tanzania, Rwanda, Ghana, Burkina Faso, Zambia, DRC, Mauritius, Madagascar

Has signed two major Operator Groups

Has gained access to more than 150 Retail stores in Africa

Has introduced the brand into India



mission statement

To provide the mass market youth sector with lifestyle products that are affordable, durable and stylish

To improve social welfare through Mi-Choice AIDS Awareness Campaigns

To connect people through Mi-Social networks and web optimisation programmes

– Africa, India

– 800MM+ mobile subscribers TODAY

– Extra 900MM+ mobile subscribers by 2011

– PLUS Latin America ,Middle East



telecom penetration

(our focus markets are ripe)



the Mi solution

Dissect the mass market sector into various price and feature points

Keep all phones under $200 retail

Apply innovative software applications to generate ongoing revenue share with operators

Treat the mass market as primary market and not secondary market

Address the youth

Primary focus on Africa.



Mi packaging



Mi PRESS coverage



Mi CSR initiative

“We are circulating condoms free of charge to help youths take charge of their lives and to combat the spread of HIV/Aids.” Alpesh Patel



why Mi?

Team of industry professionals with more than 25 years combined experience in emerging markets

Strong on the ground relationships with carriers, distributors and retailers

Understands the need to give mass market sector CHOICES!

Access to global content and best-of-breed technology partners

Operating under the radar

– 1st World remains focused on 3G, iPhone, Blackberry etc

– Local competition offering low cost handsets with such services don’t exist

– Mi is fast establishing itself as an excellent brand



Mi-Footprint to date

COUNTRY Kenya

Tanzania

Rwanda

Ghana

Mauritius

DRC

Senegal

South Africa

Ivory Coast

Zambia

Uganda

Botswana

Nigeria

Gambia

Madagascar

India



Mi- Apps- Push Mail,IM Chat +

Facebook,MSN, SMS apps + For <$60

Devices



Mi Fone Brand Appeal

Mi-Fone’s brand appeal to young, energetic,

outgoing and fun-loving adult mobile users, who

are techno-savvy on a global level



Mi Fone Brand Activation

Below the line activations and creation of brand awareness for Mi-Fone brand through non-traditional mediums

On ground activation plan through events to create brand awareness for Mi-Fone




Mi-Fone strive to achieve maximum exposure through brand

activation through:

Getting Mi-Fone into people’s hands through

activating at club events or other venues, i.e. promotions at

shopping centres with mi-models and product giveaways.

Collecting people’s data (emails and numbers) and

record information on what they look for in a cell phone



Some of Mi Fone Events



Mi Fone Brand Ambassadors

At events:

Interact with audience

Communicate Mi-Fone’s USP

Provide branded merchandise and literature

Collect audience contacts



Some of Mi-Fone Brand Activation Events



Mi-Fone Kenya Launch with local celebrities and radio station Capital FM


Continuous interaction with target market by sharing information on new products

Getting Mi-Choice condoms into peoples hands (Mi-Fone’s AIDS awareness campaign) through Mi-Branded condoms giveaways



Mi Fone Brand Activation - Media Objectives

Exposure for Mi-Fone brand in the media where possible for free or through trade exchange deals, i.e. cell phones for giveaways.



DISCLAIMER

This document contains information about Mi-Fone (BVI) Ltd, its subsidiaries, strategic alliances, shareholders and partners. This document also provides data pertaining to the companies business, marketing, brand and product development strategies, as well as its technology, operating principals, financial reports and other related services. In addition, it refers to the Mi brand and the range of mobile devices represented by Mi as a trademarked entity. Access to and use of all the information contained within this document, as well as its appendixes is subject to this legal notice.

The contents of this document do not constitute the provision of any legal representations or warranties. Although reasonable precautions have been taken in the preparation of the information contained herein, no reliance may be placed on this information and Mi-Fone (BVI) Ltd disclaims all representations and warranties, including but not limited to warranties as to the quality, accuracy or content of information of whatsoever nature, products or services, and warranties of merchantability or fitness for a particular purpose of information, goods or services. Moreover, all Mi-Fone (BVI) Ltd product ranges, attached pricing and product availability is subject to upgrade and change without notice.

To the extent that any investments or arrangements are made or agreements for products or services concluded with or in relation to Mi-Fone (BVI) Ltd, its brands or any member of the Mi-Fone (BVI) Ltd team, none of the representations or claims made in this document shall be deemed to apply to such agreement, unless such claims, statements or any part thereof are expressly repeated and contained in an agreement in writing that has been signed by the relevant Mi-Fone (BVI) Ltd representative/s. Neither Mi-Fone (BVI) Ltd nor, any of its representatives shall be liable for any direct, indirect, incidental, special or consequential loss or damage arising from any misrepresentations, negligence, omissions of information or incomplete information, caused or resulting from any reliance on the contents contained herein.

All the information contained within this document is strictly confidential and is subject to the existence of and the terms and conditions laid-out within of a separate Non Disclosure Agreement (NDA) between Mi-Fone (BVI) Ltd and the reader. The inclusion of this point automatically assumes the existence of such documentation, which binds the reader to the terms contained within the Mi-Fone (BVI) Ltd NDA, whether or not the reader has signed a copy of this document in person. It should also be noted that the existence of an NDA between Mi-Fone (BVI) Ltd and the reader is a precondition to the further review of information contained within this document and the Mi business plan; and that Mi-Fone (BVI) Ltd reserves all its legal rights to respond with whatever action it deems necessary in the event that this clause is breached.

Full copyright and other intellectual property rights included within this document (including, but not limited to, written content and information, data, the Mi stylized logo and trademark, all other brand iconography, product names, symbols, terminology, product and packaging designs, photographs and graphical images) is owned by Mi-Fone (BVI) Ltd. You may print material from this document only if such material is not stored on any medium other than for subsequent viewing. reproduction, modification, adaptation or information processing in any other way is strictly prohibited. No part of this document may be reproduced or stored in any other public domain, including any part of the web or in any public or private electronic retrieval system or service without the Company’s prior written permission. Accordingly, all risks arising from the use of this document shall vest with the viewer.

The above disclaimer and any content within this document shall be governed by the Laws of the British Virgin Islands and the United Kingdom, whose courts shall have exclusive jurisdiction.



mi fone profile2010

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