Download - McDonald’s
![Page 1: McDonald’s](https://reader033.vdocuments.us/reader033/viewer/2022061121/54693163af7959b56e8b6ea5/html5/thumbnails/1.jpg)
McDonald’sBy Shuhui Guan
![Page 2: McDonald’s](https://reader033.vdocuments.us/reader033/viewer/2022061121/54693163af7959b56e8b6ea5/html5/thumbnails/2.jpg)
Background
» World’s largest chain of hamburger fast food
restaurants
» Company began in 1940 in the United States
» Be invented by brothers Richard and Maurice McDonald
» First store: 1398 North E Street at West 14th Street in
San Bernardino, California
» 68 million customers daily in 119 countries
![Page 3: McDonald’s](https://reader033.vdocuments.us/reader033/viewer/2022061121/54693163af7959b56e8b6ea5/html5/thumbnails/3.jpg)
McDonalds World Locations
![Page 4: McDonald’s](https://reader033.vdocuments.us/reader033/viewer/2022061121/54693163af7959b56e8b6ea5/html5/thumbnails/4.jpg)
Distribution Map in the U.S.
![Page 5: McDonald’s](https://reader033.vdocuments.us/reader033/viewer/2022061121/54693163af7959b56e8b6ea5/html5/thumbnails/5.jpg)
Target Market
» Children
» Workers
» College students
![Page 6: McDonald’s](https://reader033.vdocuments.us/reader033/viewer/2022061121/54693163af7959b56e8b6ea5/html5/thumbnails/6.jpg)
Strengths» Powerful brand which has the long history» Large target group» Fast & convenience» Cheap, great value
![Page 7: McDonald’s](https://reader033.vdocuments.us/reader033/viewer/2022061121/54693163af7959b56e8b6ea5/html5/thumbnails/7.jpg)
weakness» Have a lot of competitors ( Burger King;
Wendy’s; KFC; Taco Bell…)» Junk food, not healthy» The environment in the restaurant is noisy and
not comfortable
![Page 8: McDonald’s](https://reader033.vdocuments.us/reader033/viewer/2022061121/54693163af7959b56e8b6ea5/html5/thumbnails/8.jpg)
Products» Burger: beef, chicken, fish, pork» Salad: fruit, vegetable» Desserts: ice cream, yogurt, pies, chicken
nuggets» Drink: soda, milk, coffee, tea, smoothie
![Page 9: McDonald’s](https://reader033.vdocuments.us/reader033/viewer/2022061121/54693163af7959b56e8b6ea5/html5/thumbnails/9.jpg)
Store Location
» In the airport» Shopping mall» Center of the city» Near the school» Most of the famous
commercial area
![Page 10: McDonald’s](https://reader033.vdocuments.us/reader033/viewer/2022061121/54693163af7959b56e8b6ea5/html5/thumbnails/10.jpg)
The Social Media» Facebook, Twitter, other websites…» O-O-H: Billboards, printers, direct mails…» TV» Radio
![Page 11: McDonald’s](https://reader033.vdocuments.us/reader033/viewer/2022061121/54693163af7959b56e8b6ea5/html5/thumbnails/11.jpg)
Budget in the Lansing Area
$350,000.00 for 12 months in Total
» O-O-H: $227,500.00 » TV: $43,750.00» Radio: $78,750.00
![Page 12: McDonald’s](https://reader033.vdocuments.us/reader033/viewer/2022061121/54693163af7959b56e8b6ea5/html5/thumbnails/12.jpg)
References: » Wikipedia» McDonald’s Official
Website» Facebook