Really Simple Strategies: Keeping Track of your Organization and Issues Online

Marco Campana (marco@ocasi.org)Ontario Council of Agencies Serving Immigrants (OCASI)@marcopolisFriendfeed.com/marcopolis

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A Quick Overview

• Introduction

• Strategies

• Tools

• Resources

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Introduction

It’s about:• Learning to listen online

• Having a strategy

• Choosing the right tools for you

• Managing your workflow

• Avoiding “Garbage Overload”

• Becoming a proficient information manager – find the right information for the right people at the right time

• Learning to share and collaborate – becoming an aggregator

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What’s My Day Like?

• My strategy

• My tools

• How I stay updated and learn

• Dashboard?

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Online Reputation Management

• ORM - “The process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback.“http://www.sitepoint.com/blogs/2009/05/20/online-reputation-management/

• Competitive Intelligence – “The action of gathering, analyzing, and applying information about products, domain constituents, customers, and competitors for the short term and long term planning needs of an organization”http://www.dynamicintegration.net/competitive_intelligence.aspx

• Listening - “The Active Listener gives full attention to listening when another is talking and focuses on what is being said. “http://www.leadershipletters.com/2003/09/12/levels-of-listening/

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Strategies - Getting Your Nonprofit Organization Ready To Listen

• Why are you listening? What are your mission goals?

• Come up with at least Five Ways You Plan To Use the Information (link to day-to-day action)

• Internal Process – how will you organize your listening?

http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html

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Strategies

• Core - listen, fail informatively, and evolve

• Daily Routine – process, discipline – challenging (the 3 T’s)

• Sharing – collaborating, informing, developing expertise

• Responding – are you listening strategically?

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Learn as You Go

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Tools

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Tools

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Tools

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Tools

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Tools

Let’s review a few:• Email (Yes! Email)/e-Newsletters/Watchthatpage/RSS to email• Google Alerts• RSS and Twitter• Social Networks/Online Communities (LinkedIn, Facebook,

Ning, etc.)• Social Bookmarking - Delicious, Diigo• Mobile?

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Tools - Email as Web 2.0?

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Tools- eNewsletters/email lists

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Tools – RSS to Email

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Tools - Watchthatpage

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Tools – Google Alerts

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Tools – Google Alerts

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Tools - RSS

Actively Passive

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Tools - RSS

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Tools - RSS

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Tools - RSS

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Tools - RSS

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Tools - Twitter

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Tools - Twitter

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Tools - Twitter

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Tools - Trusted Networks

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Tools - Trusted Networks

Roll Your Own Social Network

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Tools - Trusted Networks

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Tools – Mobile?

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Pulling it all together?

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ToolsCreating Your Own Dashboard

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ToolsCreating Your Own Dashboard

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How much time?

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Resources

How I learned to stop worrying and love the early adopters!

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Resources

http://www.wearemedia.org/

http://socialmedia-listening.wikispaces.com/

http://simplestrategies.pbworks.com

Setting the Stage/Strategy

Blogs to Follow

Daily Routines

Practical Tool Examples and Explanations

Learn

Play!@marcopolismarco@ocasi.orgFriendfeed.com/marcopolis

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Images

• http://www.flickr.com/photos/tyla/2613836330/

• http://www.flickr.com/photos/matthamm/2945559128/

• http://www.flickr.com/photos/dailypic/1459055735/

• http://www.flickr.com/photos/cambodia4kidsorg/3226367547/sizes/o/

• Webinar:Twitter for Nonprofits - Jeff Patrick, Common Knowledge

• http://www.flickr.com/photos/i-1326/2968175502/

• http://www.flickr.com/photos/debschultz/1925555485/sizes/o/

• http://www.flickr.com/photos/stabilo-boss/93136022/in/pool-web2dot0diagrams

• http://www.flickr.com/photos/ycc2106/134414023/

• http://www.flickr.com/photos/luc/1824234195/• http://www.flickr.com/photos/w5nyv/

455756468/• http://www.flickr.com/photos/dan_h/

667441709/• http://www.flickr.com/photos/sparktography/

2485147794/• http://www.flickr.com/photos/skemsley/

3554049015/• http://www.flickr.com/photos/archiemcphee/

3401974951/• http://www.flickr.com/photos/timheuer/

143007903/• http://www.flickr.com/photos/bre/448847262/• http://www.flickr.com/photos/zachinglis/

41443867/• http://www.flickr.com/photos/

cambodia4kidsorg/2906235414/ • http://farm4.static.flickr.com/

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