marco campana - really simple strategies keeping track of your organization and issues online

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Really Simple Strategies: Keeping Track of your Organization and Issues Online Marco Campana ([email protected]) Ontario Council of Agencies Serving Immigrants (OCASI) @marcopolis Friendfeed.com/marcopolis

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With all the ways to get information today – 24-hour news, streaming video, RSS feeds, social media feeds, “tweets”, e-newsletters, email updates, blogs – are you feeling a bit overwhelmed? Staying current and up-to-date on the issues that affect your day-to-day work is important for you and your organization. This workshop will explore the ways to keep on top of it all and provide you with tips on how to track your organization’s online reputation. We’ll specifically look at what RSS and other social media feeds are and how you can and should use them.

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Really Simple Strategies: Keeping Track of your Organization and Issues Online

Marco Campana ([email protected])Ontario Council of Agencies Serving Immigrants (OCASI)@marcopolisFriendfeed.com/marcopolis

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A Quick Overview

• Introduction

• Strategies

• Tools

• Resources

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Introduction

It’s about:• Learning to listen online

• Having a strategy

• Choosing the right tools for you

• Managing your workflow

• Avoiding “Garbage Overload”

• Becoming a proficient information manager – find the right information for the right people at the right time

• Learning to share and collaborate – becoming an aggregator

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What’s My Day Like?

• My strategy

• My tools

• How I stay updated and learn

• Dashboard?

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Online Reputation Management

• ORM - “The process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback.“http://www.sitepoint.com/blogs/2009/05/20/online-reputation-management/

• Competitive Intelligence – “The action of gathering, analyzing, and applying information about products, domain constituents, customers, and competitors for the short term and long term planning needs of an organization”http://www.dynamicintegration.net/competitive_intelligence.aspx

• Listening - “The Active Listener gives full attention to listening when another is talking and focuses on what is being said. “http://www.leadershipletters.com/2003/09/12/levels-of-listening/

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Strategies - Getting Your Nonprofit Organization Ready To Listen

• Why are you listening? What are your mission goals?

• Come up with at least Five Ways You Plan To Use the Information (link to day-to-day action)

• Internal Process – how will you organize your listening?

http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html

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Strategies

• Core - listen, fail informatively, and evolve

• Daily Routine – process, discipline – challenging (the 3 T’s)

• Sharing – collaborating, informing, developing expertise

• Responding – are you listening strategically?

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Learn as You Go

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Tools

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Tools

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Tools

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Tools

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Tools

Let’s review a few:• Email (Yes! Email)/e-Newsletters/Watchthatpage/RSS to email• Google Alerts• RSS and Twitter• Social Networks/Online Communities (LinkedIn, Facebook,

Ning, etc.)• Social Bookmarking - Delicious, Diigo• Mobile?

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Tools - Email as Web 2.0?

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Tools- eNewsletters/email lists

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Tools – RSS to Email

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Tools - Watchthatpage

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Tools – Google Alerts

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Tools – Google Alerts

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Tools - RSS

Actively Passive

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Tools - RSS

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Tools - RSS

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Tools - RSS

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Tools - RSS

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Tools - Twitter

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Tools - Twitter

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Tools - Twitter

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Tools - Trusted Networks

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Tools - Trusted Networks

Roll Your Own Social Network

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Tools - Trusted Networks

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Tools – Mobile?

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Pulling it all together?

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ToolsCreating Your Own Dashboard

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ToolsCreating Your Own Dashboard

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How much time?

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Resources

How I learned to stop worrying and love the early adopters!

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Resources

http://www.wearemedia.org/

http://socialmedia-listening.wikispaces.com/

http://simplestrategies.pbworks.com

Setting the Stage/Strategy

Blogs to Follow

Daily Routines

Practical Tool Examples and Explanations

Learn

Play!@[email protected]/marcopolis

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Images

• http://www.flickr.com/photos/tyla/2613836330/

• http://www.flickr.com/photos/matthamm/2945559128/

• http://www.flickr.com/photos/dailypic/1459055735/

• http://www.flickr.com/photos/cambodia4kidsorg/3226367547/sizes/o/

• Webinar:Twitter for Nonprofits - Jeff Patrick, Common Knowledge

• http://www.flickr.com/photos/i-1326/2968175502/

• http://www.flickr.com/photos/debschultz/1925555485/sizes/o/

• http://www.flickr.com/photos/stabilo-boss/93136022/in/pool-web2dot0diagrams

• http://www.flickr.com/photos/ycc2106/134414023/

• http://www.flickr.com/photos/luc/1824234195/• http://www.flickr.com/photos/w5nyv/

455756468/• http://www.flickr.com/photos/dan_h/

667441709/• http://www.flickr.com/photos/sparktography/

2485147794/• http://www.flickr.com/photos/skemsley/

3554049015/• http://www.flickr.com/photos/archiemcphee/

3401974951/• http://www.flickr.com/photos/timheuer/

143007903/• http://www.flickr.com/photos/bre/448847262/• http://www.flickr.com/photos/zachinglis/

41443867/• http://www.flickr.com/photos/

cambodia4kidsorg/2906235414/ • http://farm4.static.flickr.com/

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