Download - Lisa Myers en The Inbounder
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@LisaDMyers
Go big or go home
LISA MYERS, CEO Verve Search
#theinbounder Ponencia en inglés - Ponte los
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Source: Simon Sinek
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We make great campaigns. They’re
creative, innovative, beautifully
designed, and easy to use. Want to
buy our services?
“
”
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We want to be THE destination for digital
pioneers. We believe in thinking differently
and challenging the status quo. The way we
challenge the status quo is by being brave,
honest, inquisitive, innovative and
accountable. We just happen to make great
campaigns. Want to buy our services?
“
”
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People don’t buy WHAT you
do but WHY you do it!
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Facts and figures don’t drive behavior
People buy WHY you do it! NOT
what or HOW!
What you do is just the proof.
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Facts and figures don’t drive behavior
People buy WHY you do it! NOT
what or HOW!
What you do is just the proof.
![Page 10: Lisa Myers en The Inbounder](https://reader034.vdocuments.us/reader034/viewer/2022051709/587944b81a28ab23468b6f87/html5/thumbnails/10.jpg)
Facts and figures don’t drive behavior
People buy WHY you do it! NOT
what or HOW!
What you do is just the proof.
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Narvikhttps://blogg.expedia.no/slaget-om-narvik/en
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Emotional investment through
collaboration makes outreach
more successful
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https://accent-map.expedia.co.uk
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Historic London
http://www.expedia.co.uk/vc/historicLondon
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http://www.expedia.co.uk/vc/historicLondon
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When your campaign is good enough to get TV coverage
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57 links
(and still counting)
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59 links so far including:
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How?
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How?
Why?
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Passion
Determination
Belief
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Luke: “I can’t believe it”
Yoda: “That is why you fail”
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change the way you look at thingsthe things you look at change
if you
Wayne Dyer
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What’s the biggest difference between Elon Musk and someone in a dead end job?
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IQ?Upbringing?
Education?
Luck?
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100 people theory
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HOW YOU THINK
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It’s not who you are that holds you back,
it’s who you think you are. – David Brinkley
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GRACIAS
THANK YOU
#theinbounder
@LisaDMyers
LISA MYERS, CEO Verve Search