@zanzottera

The Mindset of Successful Outreach

Its not bragging if its true

I often get asked: HOW do we do outreach?

Ideas & Concepts that deserves more than just links!

X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X Xsource: the awesome @DaveTrott

Source: @DaveTrott

Think like a 50s Ad Exec and execute like a geek!

let me show you some examples

Unknown Tourism - com

53 linking root domains (so far)

It has even turned in to a fan-made-mod for The Sims

People has also been calling our office wanting to buy the posters

Over 500 signatures!

75 linking root domains

2 hours of tweeting later

Over 200 pieces of coverage in 1 week

It became a twitter momentShared over 48k times in 48 hours

Historic London

91 Linking root domains Views: 41,884

When your campaign is good enough to get TV coverage

Sometimes, it doesnt work!

How to Win a Man Booker Prize5,333 page views

When you get to a dead-end, find another way!

Are Books Getting Bigger and Better?

28 links

30 unlinked mentions

Social shares from:

I can tell you what tools we use and how we write outreach emails, but that isnt the reason why we succeed!

Finding & developing the RIGHT people!

Who knows someone that has loads of experience but isnt good at their job?

Hiring based on experience as a main criteria is often a mistake!

Meet Alex!

No experience in outreach or SEO before startingSports writerDegree in Criminology

He got coverage from:

Alex insisted on increasing his own targets

And STILL achieved 20% over target in his first6 months!

Target Actual

How?

What makes success?

I won a bunch of awards before I was 35Best Newcomer- B2B Marketing AwardsBest Use Of Technology - Blackberry Woman & Technology35 women under 35 High Achievers List - Management TodaySearch Personality of the Year - UK Search AwardsI started my own SEO agency at 31On my own. No business partners. Grown the agency to become a successful and profitable business. In the last 12 months the agency has won 10 awards

IQ?Upbringing?Education?Luck?Money?How did I do that?

I am dyslexicMy grades at school were; mehI dropped out of university My family was bankrupt (twice!) when I grew upI had an alcoholic parentI had my first baby at 26I started the agency in the height of the recessionI had my second baby in the first year of businessOh and my IQ is totally average (sadly)

HOWYOUTHINK

change the way you look at thingsthe things you look at changeif youWayne Dyer

Its not who you are that holds you back, its who you think you are. David Brinkley

Help people be MORE of who they really are!

Lastly.

A group of scientists placed five monkeys in a cage, and in the middle, a ladder with bananas on top. Every time a monkey went up the ladder, the scientists soaked the rest of the monkeys with cold water. After a while, every time a monkey would start up the ladder, the others would pull it down and beat it up. After a time, no monkey would dare try climbing the ladder, no matter how great the temptation. The scientists then decided to replace one of the monkeys. The first thing this new monkey did was start to climb the ladder. Immediately, the others pulled him down and beat him up. After several beatings, the new monkey learned never to go up the ladder, even though there was no evident reason not to, aside from the beatings. The second monkey was substituted and the same occurred. The first monkey participated in the beating of the second monkey. A third monkey was changed and the same was repeated. The fourth monkey was changed, resulting in the same, before the fifth was finally replaced as well.What was left was a group of five monkeys that without ever having received a cold shower continued to beat up any monkey who attempted to climb the ladder.

YOU are NOT a monkey!

Do not take on or inherit behaviors that you do not understand or want.

Do, or do not,there is no try!

Thank You!

Lisa@vervesearch.com@LisaDMyers