gianluca fiorelli en the inbounder
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@gfiorelli1
@gfiorelli1DECONSTRUCTING GOOGLEGIANLUCA FIORELLI#theinbounderTalk in Spanish Put the on
@gfiorelli1Who doesnt dream to be a Jedi?
@gfiorelli1
(me too)
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But I am more a Strategist
I like to investigate@gfiorelli1
and create connections@gfiorelli1
I love finding answers
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(for which I must understand the question)
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@gfiorelli1Google Expanded Universe
Inside Search BlogOffice Hours VideosVirtual & not TalksPatentesAdquisicionesIncorporacionesRumoresPropagandaFandom
@gfiorelli1Risks are always present
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Google Timeline
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2013201420152016PhantomPayday LoanKGraph ExpansionHUMMINGBIRDPIGEONHTTPSPanda 4.1Penguin 3.0MobilegeddonQuality UpdateRANKBRAINAdWordsShake Up
Google Timeline
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2013201420152016KGraph ExpansionHUMMINGBIRDPIGEONQuality UpdateRANKBRAIN
Wavii
Behav.io
DNNresearchSynonyms/Co-Occuring Terms Patent
Teaching Machines to Read PatentDark Blue Lab Vision Factory
Jetpac
Reasonable Surfer Patent UpdateWatch Time Based Ranking PatentDeepMindCTR Feedbackon SERPs PatentUsing Concepts PatentSchema 3.0SintaxNet
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Hummingbird@gfiorelli1
Collecting information@gfiorelli1
Identifying the type of information, sort and forward it to the more suitable recipient@gfiorelli1
Identifying archived resources associated with a word or phrase@gfiorelli1
The 200 ranking factors@gfiorelli1
SEARCH
Why limit ourselves to the Search Phase?@gfiorelli1
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Logical SquareIf Google can correctly crawl a websiteCrawling
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And if the site informs well Google about its meaningParsingIndexingLogical Square
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And if the site positively responds to the ranking factorsSearchLogical Square
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Then the website will earn the organic visibility we desire
Logical Square
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Technical SEO Kingdom
http://bit.ly/tech-renaissanceCrawling
ParsingIndexing
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http://itseo.org/1X57RtUAnnouncingSyntaxNet
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http://itseo.org/RBrainVRANKBRAIN
Vectors y proceso Word2Vec
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EnlacesPalabras/FrasesMeta InformacinLINK GRAPHINDEXER
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Words
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Phrases
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ENTITY SEARCHNamed EntitiesSearch Entities
Queries, Documents, Sessions, Anchor, Time
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MEANING (SIGNIFICADO)CONTEXTOPERSONALIZACIN
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(WTF is this all about?)
@gfiorelli1#theinbounderSEMANTICSOPTIMIZING FOR MEANING
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LOGICAL SEMANTICSLEXICAL SEMANTICS
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Semantics
STRUCTURED DATA
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SCHEMA 3.0 http://itseo.org/schema3
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SameAs propertyhttp://itseo.org/sameAs
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http://itseo.org/KGSAPIhttp://itseo.org/KGSBStar
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Tag & Verify All The Things
To Fire Schema (JSON-LD) http://itseo.org/fireJSONLDTo Verify Schema http://itseo.org/SchemaTMgrPRERENDER
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New Structured Data Testing Tool http://itseo.org/StructToolTestear y CorregirJSON-LD and schema.org auto-completion
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HTML is Semantics
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http://itseo.org/rankNONE
H3
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LANGUAGE
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LANGUAGE > CULTURECoruscantTatooine
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SEMIOTICSSIGNALS
http://itseo.org/CTRPat@gfiorelli1
CTR
Modifying search result ranking based on a temporal element of user feedback
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CTR > Search SnippetDESKTOPTitle Tag > +10/15Meta Description > +16/20 * Line
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CTR > Search SnippetMOBILETitle Tag:up to 78 characters
http://itseo.org/WTimeRank@gfiorelli1
WATCH TIME
Watch time based ranking
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WATCH TIMEWatch times can also be calculated for and used to rank other types of content based on an amount of time a user spends watching the content
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SENSORS
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SEARCH ENTITIESQueries, Documents and Domain Search Session, Anchor Text of Links, Time of the Query, Advertisements
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SEARCH ENTITIES
PERSONALIZATIONPROBABILITY SCORE
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(Building) Links is also Semantics
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And Branding is fundamental
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GRACIAS#theinbounder@gfiorelli1GIANLUCA FIORELLI