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©Edward Beckmann 2012 [email protected] www.interweave-now.co.uk
LinkedIn and other Social LinkedIn and other Social Media – an introductionMedia – an introduction
What they are, and what you might do with them.
Ed Beckmann
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©Edward Beckmann 2012 [email protected] www.interweave-now.co.uk
Aims and ObjectivesAims and Objectives
Aims
to increase awareness of LinkedIn (and other social media) and help you relate them to your situation
Objectives● recognise 2 areas in which they would be useful● know 2 potential pitfalls to be aware of or prepare for● decide what the next steps are in terms of getting
advice or training
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Next 45 minutesNext 45 minutes
● introduce the basic concepts (optional buzzword bingo)● explore the features● discuss where the benefits might be to us or our
organisations● decide how to follow it up● NOT covering step-by-step, payable options
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What are social media?What are social media?
“... Web or mobile-based technologies to
support interactive dialogue ...”
examples are twitter, facebook, google+, LinkedIn
The keys are interaction and dialogue, and they are really evolutions of email
Image ©Fox radio
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An idea of scaleAn idea of scale
● Facebook – 1 billion accounts (30% Europe, 31m UK), over half using a mobile device, 10% of all mobile data traffic
● Twitter – 500m accounts (32m UK)● LinkedIn – 175m accounts (10m UK)● User age - < 2% users over 65, ave Twitter user 37 years,
Facebook 41 years, LinkedIn 44 years● Gender - 70% female overall, Twitter / Facebook 60:40 f:m
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How they compareHow they compare
● Facebook – mainly personal, a 'live diary', business 'like' pages (> 42 million)
● Twitter – instant sharing of thoughts & images, 140 characters, 'follow' people or subjects (# hashtags), re-tweeting
● LinkedIn – personal profile, networking activities and broadcasting thoughts (80% 30 or older, 50% have household income of 68k or above)
● LinkedIn users spend an average of 18 minutes a month on the site. Facebook users spend 6.4 hours a month
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What you can doWhat you can do● Register free of charge, enter personal details, work history and
what you are looking for (e.g. job offers, projects, new ventures, getting back in touch)
● Search for people you already know or those you would like to, and create a list of 'connections'
● Use the search tools and friends of friends concept to make new contacts for many reasons
● Create a page for your organisation, adding products, services and employees to it
● Join or create groups● Search for jobs or candidates● Participate in Q & A section● Keep up-to-date with specialist areas (geography or activity)
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Personal profilePersonal profile
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Personal profilePersonal profile
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Personal profilePersonal profile
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Personal profilePersonal profile
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Finding PeopleFinding People
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Finding PeopleFinding People
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Finding PeopleFinding People
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Company pagesCompany pages
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Company pagesCompany pages
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Company pagesCompany pages
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GroupsGroups
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GroupsGroups
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GroupsGroups
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JobsJobs
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Question and Answer areaQuestion and Answer area
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Payable optionsPayable options
Finding talent (£ 30 - £ 300 monthly)
Recruiting (£ 13 - £ 49 monthly)
Seeking Jobs (£ 13 - £ 33 monthly)
Selling (£ 11 - £ 49 monthly)
The general principle is that you get more search options, direct messaging, highlighted lists and list management tools
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©Edward Beckmann 2012 [email protected] www.interweave-now.co.uk
Activity 1Activity 1
● Working in groups of 2 or 3, discuss what potential you can recognise for your organisations
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©Edward Beckmann 2012 [email protected] www.interweave-now.co.uk
Activity 2Activity 2
● Working in groups of 2 or 3, discuss how you want to start making a plan for your organisation
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©Edward Beckmann 2012 [email protected] www.interweave-now.co.uk
ConsolidationConsolidation
● What potential can you recognise?● Where you need some clarity or help before diving
in (e.g. exploring the benefits, combining several techniques, creating a plan, engaging others, getting independent feedback or analysis on what you do)?
● What time scale / importance you want to apply to a social media project?
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©Edward Beckmann 2012 [email protected] www.interweave-now.co.uk
Thank youThank you
I hope that gave you food for thought
Ed Beckmann. 07715 539386
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