Download - Leveraging Online Video
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Leveraging online video
Ishwar JhaCofounder & CEO
avaniTV Solutions Private Limited
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So, how online video is doing?
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So, how online video is doing?
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So, how online video is doing?
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ˆ Over 800 million unique users visit YouTube each month
ˆ Over 4 billion hours of video are watched each month on YouTube
ˆ 72 hours of video are uploaded to YouTube every minute
ˆ 70% of YouTube traffic comes from outside the US
ˆ YouTube is localized in 43 countries and across 60 languages
ˆ In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
ˆ YouTube is 4th most popular website in India
So, how online video is doing?
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What videos the world is watching on YouTube?
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What video India is watching on YouTube?
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What popular channels for the world on YouTube?
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What popular channels on YouTube from India?
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Is there original programming success?
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Is there original programming success?
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Is there original programming success?
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How about engagement?
By 2015, 57% of internet traffic will be video. 4 times more than web browsing and email
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How about brand recall?
TV + mobile + tablet exposure for the film provided 69% life in the brand recall.
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Out of 100 search results list 70% contains video
How about search?
Video probability of appearing on 1st page is 53 times higher than text
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52% of senior executives say their tablet is replacing their PC
How about executive?
By 2015, companies will generate 50% of web sales via their social presence and mobile apps.
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By 2015, 57% of internet traffic will be video. 4 times more than web browsing and email
How about volume?
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Out of 100 search results list 70% contains video
So, what is the story?
52% consumer says watching product video makes them more confident to buy the product
Out of 100 search results list 70% contains video
65% sr executive visit vendor website after watching video~~~forbes magazine
TV + mobile + tablet exposure for the film provided 69% life in the brand recall.
By 2015, more USA internet users will access the web via mobile than through PC
52% of senior executives say their tablet is replacing their PC
By 2015, 57% of internet traffic will be video. 4 times more than web browsing and email
By 2015, companies will generate 50% of web sales via their social presence and mobile apps.
Video probability of appearing on 1st page is 53 times higher than text
TV + mobile + tablet exposure for the film provided 69% life in the brand recall.
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new primetime?
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There is new
primetime shift taking place
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Cloud computing represents manyopportunities to improvecompetitive advantage by getting contentto multichannel, multiscreen for monetizing the opportunity faster
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Online Video
Success lies on
knowing the art of deliverin
g relevanc
e not noise?
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Strategy for Leveraging
Digital Video Opportunity
So, do you want to leverage the opportunity in digital video?
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Strategy for Leveraging
Digital Video Opportunity
#positioning
#product #monetization
#production
#organization
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What’s your portfolio
- Design Distinctiveness
- Pricing model- Who’s your
audience- Timeline and
timeliness
#positioning
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Content Scope
- Channel plan
- Uniqueness- Adapted vs.
syndicated- Exclusive
content
#positioning
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Playground
- Platform and publishing partners
- Multi channel strategy
- Control- User
information
#positioning
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Design
- UX & Aesthetics
- Optimization
- Multi format layout
- Navigation structure
#product
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Aggregation
- Sourcing partners
- Social and cultural filtering
- Licensing and IPR issues
#product
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Social Media Integration
- Social media sharing
- Recommendations
- Social ambassadors and advocacy
#product
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Pricing & Revenue Sources
- Subscription
- Ad supported
- Syndication revenue
- Multi Platform bundling
#monetization
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Content Development
- Style & tone- Audience
segmentation
- Production workflow
- Editorial and publishing workflow
#production
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Video Production Workflow
- Capture- Editing- Formatting- Timeliness
#production
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Ownership Structure
- Stakeholders role and responsibility
- Channelizing communication
- Functional groups
#organization
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Change Management
- Discovery and analysis of dynamics
- Managing change
- Operation changes to manage change
#organization
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Stakeholders’ Relationship
- Stakeholders’ relationship
- Publishing partners relationship
- Content partners relationship
#organization
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Lets take th
e first ste
p…
Ishwar JhaCofounder & CEO
avaniTV Solutions Private Limited