5 strategies bloggers should learn from online marketers
Post on 18-Sep-2014
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Slides from presentation I gave at WordCamp Birmingham on 9/18/2010TRANSCRIPT
Five Online Marketing Strategies for Bloggers
WHY?
1. Identify Key Goals
Build Your Brand
Make Money from Advertising Sales
Attract Speaking or Consulting Business
Position Yourself as an Industry Expert
Promote Your Own Products
More Than One Goal?
2. Improve Your Calls to Action
What do you want visitors to DO?
• Subscribe to RSS
• Subscribe to Email Newsletter
• Fill Out a Contact Form
• Order a Book
• Click an Ad
Desired Actions
Placement
Size & Color
Proximity
3: Increase Trust
RSS & Twitter Subscribers
About Page
Testimonials & Mentions in the Press
Client List
4: Segment Your Audience
Ways to Segment
• Traffic Source
• Behavior
• Demographics
Traffic Sources
• SEO
• PPC
• RSS Feed
5. Test, Test, Test
What to Test
Google Analytics
CrazyEgg
How to Test
Google Website Optimizer
Resources
• Google Analytics
• Google Website Optimizer
• Crazy Egg
• Always Be Testing
• Landing Page Optimization
• Online Marketing Inside Out
Slides
Slides will be posted to http://brandoneley.com
Brandon EleyInteractive Director - Kelsey Advertising & Design
Author, Blogger, Speaker - EleyMedia
[email protected]: @beley
Online Marketing Inside OutBy Brandon Eley & Shayne Tilley
www.brandoneley.com www.kelseyads.com
Flickr Attribution
• http://www.flickr.com/photos/felipeskroski/873506582/
• http://www.flickr.com/photos/86931652@N00/764532691/
• http://www.flickr.com/photos/vincealongi/382249901/
• http://www.flickr.com/photos/49024304@N00/3761634093/
• http://www.flickr.com/photos/comedynose/4263479428/
• http://www.flickr.com/photos/cristic/359572656/