Download - I Hate Process. I Love Process. IXD12. Christina Persson & Joan Vermette

Joan Vermette, @jayeffvee User Experience Consultant

I Hate Process. I Love Process Why designers are divided about process & what to do about it.

E. Christina Persson, @christina_xd Experience Design Director

E. Chris9na Persson Joan Verme>e @chris9na_xd @jayeffvee

•  The Hate/Love debate over process

•  The Intersec9on

•  How to create change in organiza9ons to get what we need

•  How to iden9fy and assess our own orienta9on and skills

What we’ll talk about

Process

I Hate Process.

Kill Bill. Mo9on Picture. Directed by Quen9n Taran9no. Miramax Films, 2003.

I Love Process. I Hate Process.

Kill Bill. Mo9on Picture. Directed by Quen9n Taran9no. Miramax Films, 2003.

So what’s the right answer?


It depends.


It depends. . . . like anything we design.

When 7 out of 10 Americans were

asked about the last 9me 9me they

felt they “had to have” a product,

it was due to design.

Kelton Research Marty Neumeier, The Designful Company, 2009

47% of “rapidly growing” Bri9sh

businesses rank design first among

their key success factors.

Design Council study. Marty Neumeier, The Designful Company, 2009

Gather Assump9ons & Requirements -‐ Analyze Compe99on -‐ Understand Goals & Tasks -‐ Develop Personas & Scenarios -‐ Build Content Model -‐ Design Informa9on Architecture -‐ Priori9ze Features -‐ Design Interac9on – Prototypes & Pa>erns – Validate Usability

Prepare – Understand – Render – Iterate – Test -‐ Enable

Plan – Define -‐-‐ Develop – Extend

Discover – Define – Develop – Deliver

Conceive – Plan – Make

Iden9fy the Problem -‐ Iden9fy Criteria and Constraints -‐ Brainstorm Possible Solu9ons -‐ Generate Ideas -‐ Explore Possibili9es -‐ Select an Approach -‐ Build a Model or Prototype -‐ Refine the Design

Define the problem -‐ Gather per9nent informa9on -‐ Generate mul9ple solu9ons -‐ Analyze and select a solu9on -‐ Test and implement the solu9on

Research -‐ Modeling -‐ Scenarios -‐ Framework -‐ Detailed Design

Discovery & Research -‐ Interac9on Design -‐ Visual Design – Engineering

Ask -‐ Imagine -‐ Plan -‐ Create – Improve Define -‐ Collect -‐ Brainstorm and Analyze -‐ Develop -‐ Feedback – Improve

Research & Analysis -‐ Concept – Design -‐ Develop

Analyze -‐ Create -‐ Test

Understand -‐ Explore -‐ Ar9culate – Realize Define – Design – Guide

Analysis -‐ Design -‐ Implementa9on – Deployment

Concept -‐ Prototype -‐ Validate Internally -‐ Test Externally -‐ Learn from User Behavior -‐ Iterate

Uncover -‐ Define -‐ Ideate -‐ Build the Concept – Design

Inves9gate – Sketch – Build

Draw Make Think

Illustra9on: Brandon Baselice

Define problem Define business goals Research users Research market Conduct compara9ve analysis Define scope

Think


Imagine what could be Sketch &Ideate Refine & Detail Build consensus Prototype Test & Revise

Draw


Measure Set 9meline & milestones Build Deliver Extend

Make


Draw Make Think


h>p://www.flickr.com/photos/piercepresley/69600192/

When process chafes us as designers it’s a sign that an organiza9on is out of balance with one of these three key ac9vi9es.

The Organiza9on

Think D

M T

M

T

D

Draw Make

Think D

M The Organiza9on

h>p://www.flickr.com/photos/lauggh/443244547/in/faves-‐74877869@N05/

•  Over-‐focus on data & proof •  Lack of focus on the outcome •  Endless discussions about strategy •  Sense that the team is looking for the one

true perfect – & provable – answer

Think D

M The Organiza9on

Indicators

•  Create project plan •  Create brief with team •  Publish plan and brief •  Refer to plan/brief regularly •  Establish guidelines for

“Research project”

Think D

M The Organiza9on

Facilitates Make Facilitates Draw

•  Start sketching! •  Keep sketching! •  Test •  Refine

The Organiza9on

Think D

M T

M

T

D

Draw Make

T

M

Draw The Organiza9on

E. Chris9na Persson

T

M

Draw

h>p://www.flickr.com/photos/richardmccoy/6379314895/

T

M


Indicators

•  “I know it when I see it.” •  Nonchalance at the business goal and the

defini9on phase. •  Design by trial & error: changing

requirements •  When you approach finishing the design

asympto9cally. You never finish the details.

T

M


Facilitates Think Facilitates Make

•  Design Studio •  Steal other peoples’

research •  Ask “How do we know

when we hit the mark?” •  Ask “Why” five 9mes

•  Set design milestones •  Capture the tenets and

keep referring back to them

•  Introduce the concept of phasing

The Organiza9on

Think D

M T

D

T

M

Draw Make

The Organiza9on T Make

D

h,p://www.flickr.com/photos/dukejeffrie/17764144/in/faves-‐74877869@N05/


D

Indicators

•  Your key indicator is when they are focused on produc9on, and don’t leave room for visioning.

•  When you feel like you’re taking an oral-‐exam on what you’ve learned up to that point, and are learning nothing new.

•  When drawing is not specula9ve •  There’s no 9me for “what if….?”


D

Facilitates Think Facilitates Draw

•  Collude with the business •  Sprint Zero (for Agile) •  Pull the differen9ators into

a separate environment

•  Don’t do wireframes •  Create a mini-‐spec •  Use screenshots as starter

to explore ideas •  Ad-‐hoc sketch/whiteboard

sessions with core team •  Proof-‐of-‐Concept sprints

(for Agile)

Facilitates Think •  Design Studio •  Steal other peoples’ research •  Ask “Why” five 9mes •  Collude with the business •  Ask “How do we know we hit the mark?” •  Sprint Zero for vision work (Agile) •  Pull the market differen9ators into a

separate environment


Facilitates Draw •  Start sketching & keep sketching •  Test & refine •  Don’t do wireframes •  Mini-‐spec if team needs some guidance •  Use drawing to elucidate the not yet ar9culated needs. •  Ad-‐hoc sketch sessions with core team. •  Use screenshots as starter to explore ideas •  Use latest build as prototype to test implemented design •  Proof-‐of-‐concept sprint to enable explora9on (Agile) •  Pull the market differen9ators into a separate environment

Facilitates Make •  Create brief with team (via kick-‐off with

stakeholders & core team). •  Set design milestones, or even overall project plan •  Publish plan and brief •  Refer to plan and brief regularly (to counter changing

requirements) •  Capture the tenets & keep referring to them •  Introduce concept of phasing •  Establish guidelines for a ‘research project’


Enter into the enemy’s strengths in order to defeat them from within.

Walter Benjamin

h>p://walterbenjaminportbou.cat/en/content/walter-‐benjamin

D

M

Engage + Guide = Balance . . . start with their strength

If you’re expected to bring research results to the next mee9ng, bring sketches based on those research results.

Think

T

M

Draw Engage + Guide = Balance . . . start with their strength

Host a design studio to gather requirements and funnel down to single concept.

T

D

Make Engage + Guide = Balance . . . start with their strength

Use the latest build as a prototype and put in front of users to uncover user needs.

So what about you?

So what about you?

Are you a...

D

Thinker M T

M

Draw T

D

Make

D

Think M T

M

Drawer T

D

Make

D

Think M T

M

Draw T

D

Maker

•  When you’re on a project, what gives you that sense of flow?

•  Do you find it impossible to grasp and organize details un9l you have a sense of the whole?

•  Do you frequently feel “I don’t know the solu9on un9l I see it?”

•  Do you find it hard to act un9l you know the dates?

Joan Verme>e

and get sucked into the vortex.

You can be in sync with the organiza9on

h>p://sc6.blogspot.com/2010/04/todays-‐quote-‐when-‐was-‐this-‐quote-‐made.html

You can be out of sync with the organiza9on

And feel an inordinate amount of stress

h>p://www.flickr.com/photos/photolosophybyruss/5465729022/

So it’s good to know where you sit

So it’s good to know where you fit

And know where you need to grow.

Summary •  The Hate/Love debate

•  The Intersec9on – Do the designers & organiza9on have what they need?

•  Iden9fy + Engage + Guide = Balance –  Iden9fy the organiza9on –  Engage via their strength – Guide & develop weak design muscles

•  Start with yourself

Tell us your stories. What remedies have you used or would try? What struggles are you facing? What are your successes?

E. Chris9na Persson [email protected] @chris9na_xd

Joan Verme>e [email protected] @jayeffvee

Thanks to Brian Ling (thinkdrawmake.com, Design Sojourn).

Discussion

•  Think – Draw – Make. Brian Ling, thinkdrawmake.com, Design Sojourn •  Define the problem -‐ Gather per9nent informa9on -‐ Generate mul9ple solu9ons -‐ Analyze and select a solu9on -‐ Test and

implement the solu9on [Industry Ini9a9ves for Science and Math Educa9on (IISME)] •  Research -‐ Modeling -‐ Scenarios -‐ Framework -‐ Detailed Design [Cooper's descrip9on of their process] •  Discovery & Research -‐ Interac9on Design -‐ Visual Design – Engineering [Boxes and Arrows] •  Ask -‐ Imagine -‐ Plan -‐ Create – Improve [EiE: Engineering is Elementary] •  Define -‐ Collect -‐ Brainstorm and Analyze -‐ Develop -‐ Feedback – Improve [Chicago Architecture Founda9on] •  Research & analysis -‐ Concept -‐ Design – Develop [Konigi. Note, every cycle here has analyze -‐ create – test] •  Understand -‐ Explore -‐ Ar9culate – Realise [Meld studios] •  Analysis -‐ Design -‐ Implementa9on – Deployment [UPA] •  Gather Assump9ons & Requirements -‐ Analyze Compe99on -‐ Understand Goals & Tasks -‐ Develop Personas& Scenarios -‐ Build

Content Model -‐ Design Informa9on Architecture -‐ Priori9ze Features -‐ Design Interac9on -‐ Prototypes & Pa>erns -‐ Validate Usability. [Peter Merholz, peterme.com 2002.]

•  Concept -‐ Prototype -‐ Validate Internally -‐ Test Externally -‐ Learn from User Behavior – Iterate [Jeff Gothelf] •  Conceive -‐ Plan – Make [Richard Buchanan] •  Define-‐ Design – Guide [Joan Verme>e] •  Plan -‐ Define -‐ Develop – Extend. [Russ Unger] •  Prepare – Understand – Render – Iterate – Test Enable[(Purite Process, Russ Unger] •  Discover – Define – Develop – Deliver [Bri9sh Design Council] •  Inves9gate – Sketch – Build [Chris9na Persson] •  Iden9fy the Problem -‐ Iden9fy Criteria and Constraints -‐ Brainstorm Possible Solu9ons -‐ Generate Ideas -‐ Explore Possibili9es -‐

Select an Approach -‐ Build a Model or Prototype -‐ Refine the Design. [NASA] •  Uncover -‐ Define -‐ Ideate -‐ Build the Concept – Design [David Armano] •  Design process visualiza9on. [David Armano]

Sources: Models of the Design Process

Download - I Hate Process. I Love Process. IXD12. Christina Persson & Joan Vermette

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