Download - How Blogs and Bloggers Make Money Online
HOW BLOGS AND BLOGGERS
MAKE MONEY ONLINE
Asian Business Expo 2008
How Bloggers Make Money Online
INCOME SOURCES
Getting donations Joining blog contests Selling products or services Advertising Earning from affiliate commissions Writing sponsored content Contextual advertising Flipping websites Doing consultations and mentoring
How Bloggers Get Paid
PAYMENT CHANNELS
eCommerce websites Paypal Xoom AlertPay etc.
Money transfer services like Western Union
Local bank deposit Credit card payments Real life
Definition of Terms
PR Google Page Rank Your blog’s importance according to Google
SERP Search Engine Results Page Your blog’s position in search results
SEO Search Engine Optimization The process of improving your SERP
Getting Donations
Getting Donations
Owning a blog takes time, effort and money – asking for cash donations as “TIP” is not wrong
Requirements: Content worthy of a donation Targeted traffic, niche audience An easy way to give the tip
Most common way is through a Paypal donation button
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Joining Blog Contests
Joining Blog Contests
Why do bloggers hold contests? Marketing Get inbound links for SEO / PR purposes They just feel generous
Some requirements if you want to do this: Time for blog hopping Accounts in social networking websites:
Technorati, Digg, StumbleUpon, etc. A certain amount of luck
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Selling Products or Services
Selling Products or Services
Photos
eBooks
Website themes / layouts
Videos / Movies
Music
Software
Real life products
Sell virtual assets or real life merchandise
Make your blog an online vending machine that’s open 24 hours a day
Requirements: Merchant account for online
payment such as Paypal, Xoom, Visa, Mastercard, etc.
Online and offline marketing Establish authority for your
product
www.influentialblogger.net
Business Blogs
A business website offers authority and a climate of trust
It provides comprehensive information about your products and services
It can generate sales from an online store
It promotes community building of your target market
A low-cost avenue to advertise promotions and new offerings
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Advertising
Advertising
Graphic ads Through an ad network like
Nuffnang Blogbank Project Wonderful Google Ad Manager, etc.
Through personal transactions Text ads
Through an ad network like TLA - Text Link Ads Kontera, etc.
Through personal transactions
Getting Advertisers
Through an ad network: Sign up for an account, meet their requirements
and ads automatically show Pay per impression, pay per click, pay per
conversion Personal transactions – you need:
A good, noticeable advertising space A reason why they should advertise – a selling page A way to contact you Straightforward payment for a time period Market your blog to get private advertisers
technogra.ph
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awbholdings.com
Text Advertisements
Words or text within your post or sidebar that links to your advertiser’s website
Reasons why advertisers pay for text links: Marketing To get inbound links for
Search Engine Optimization (SEO) Page Rank (PR)
Outright payment per link per month / year Price depend on your blog’s Page Rank Could affect your own PR and SERP
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Factors that Affect Income From Ads Graphic ads
Traffic Ad location Price
Text ads Page rank Price
Earning from Affiliate Commissions
Earning from Affiliate Commissions Online version of Multi-level marketing Commission on sales of products Referral income for sign-ups
Image ads Link ads Product widgets
Great alternative if advertising space is empty
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Writing Sponsored Content
Writing Sponsored Content
Payment for writing a review and recommendation of a product, service or website Private transaction Pay Per Post Sponsored Reviews Review Me Etc
Best for personal blogs Income is directly proportional to blog Page
Rank
Pros and Cons of Doing Paid Posts
Easy money PR3 and PR4
blogs usually get $20 per post
PR5 get approx $50
Blog traffic is usually irrelevant
Might turn off your audience
Might affect your Page Rank
Might affect your SERP
Time consuming
Advantages Disadvantages
Contextual Advertising
Contextual Advertising
Ads relevant to your content is served by an ad network like Google Adsense and Bidvertiser
Sign up, get approved, put a special code, ads automatically appear
Pay per impression, pay per click Income depends on:
Traffic Content Ad optimization
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www.letsgosago.net
Contextual Ads - Traffic
Organic visitors are generally the ones who convert
Basic SEO Think like a searcher and use it for your post title Get inbound links
Link to old posts with the right anchor text Comment in Do-Follow and Comment Luv blogs Write link bait content Join blog carnivals and memes Submit articles to bookmarking sites: Digg, Mixx, Y!Buzz
Look for, download, read and study free SEO eBooks
Contextual Ads - Content
Research high paying keywords / keyphrases Technology, Health and Finance Use Google Adwords Keyword Tool
Optimize only one or two key phrases per post “Hourglass principle” Use synonyms of your keywords Highlight your keywords – bold, italic, larger
font Write “Evergreen” content – timely yet
timeless
Contextual Ads – Ad Optimization Best ad sizes:
300 x 250 medium rectangle 728 x 90 leaderboard 160 x 600 skyscraper
Blend it with your theme or make it stand out
Positioning Above the fold Aligned with content Adjacent ad blocks of same size
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mapiles.com
Flipping Websites
Flipping Websites
Blogs
Domain Parking
Content Sites
Automated Virtual Product Store
Buying, developing and selling virtual real estate
Profits vary from $500 per website up to $10,000
Requires skills in internet marketing: Search Engine Optimization
(SEO) Social Media Optimization (SMO) Online Advertising
Doing Consultations and Mentoring
Doing Consultations and Mentoring Requires niche authority Newsletters or online courses Offering one-on-one consultation
Real life meet-up Email exchange Live chat
Live online courses – webinars Speaking engagements
In Conclusion
Blogging For Money
Don’t blog because you want to make money. Blog because you have something to share.
Choose a blog niche that you love Content is King Marketing is Queen Search Engine Optimization is the Ace Have a blogging income strategy:
Plan – Do – Check – Adjust Consider multiple streams of income Take care of your health
Please visit
Ready To Be RichA blog about money, business and personal financehttp://fitzvillafuerte.com
The End