blogs · 77% of active internet users read blogs . 89% of bloggers talk about brands that they love...
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Blogs
Blogging
What is a blog and how does it work?
You Can Create a Blog for Free in Less than 5 Minutes
Wordpress.comBlogger.comTypepad.com
Personal Blogs Range from Amateur to Professional
It is relatively easy to create a blog
But it is difficult to get readers
There are 30 million blogs and 90 million blog
readers
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A Little Bit About Blogging
Universal McCann26.4 US have started a blog60.3 US read blogs77% of active Internet users read blogs
89%OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE
84%OF BLOGGERS POST PRODUCT AND BRAND REVIEWS
“Blogs represent the best chance for companies to inform the
conversation.” Richard Edelman
President and CEO Edelman
Corporate Blogs Range from Well Read to Not Read (and the size of the
Why Blog?
SEOShare Point of ViewBe Seen as Industry ExpertPosition Your OrganizationConnect with CustomersFeature Your CustomersHub of social media activity
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Pros/Results Hub for social media
activity Low cost and easy to
start Build positive brand
equity Position yourself/your organization as an expert
Acquire new customers/Lead generation
Build awareness Provide updates on
company news/events
SEO Get feedback from current
and potential customers Develop relationships with
thought leaders/influencers in your space
Highlight talented individuals in your organization
Humanize your company Market Research Build relationships and
community
Cons/Requirements
Resources – Average 5 - 10 hours/weekMust provide unique content/positioningNeed clear marketing plan to attract
readersTechnical knowledge/investment to create/
maintainLow success rate
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