HOW BLOGS AND BLOGGERS

MAKE MONEY ONLINE

Asian Business Expo 2008

How Bloggers Make Money Online

INCOME SOURCES

Getting donations Joining blog contests Selling products or services Advertising Earning from affiliate commissions Writing sponsored content Contextual advertising Flipping websites Doing consultations and mentoring

How Bloggers Get Paid

PAYMENT CHANNELS

eCommerce websites Paypal Xoom AlertPay etc.

Money transfer services like Western Union

Local bank deposit Credit card payments Real life

Definition of Terms

PR Google Page Rank Your blog’s importance according to Google

SERP Search Engine Results Page Your blog’s position in search results

SEO Search Engine Optimization The process of improving your SERP

Getting Donations

Getting Donations

Owning a blog takes time, effort and money – asking for cash donations as “TIP” is not wrong

Requirements: Content worthy of a donation Targeted traffic, niche audience An easy way to give the tip

Most common way is through a Paypal donation button

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Joining Blog Contests

Joining Blog Contests

Why do bloggers hold contests? Marketing Get inbound links for SEO / PR purposes They just feel generous

Some requirements if you want to do this: Time for blog hopping Accounts in social networking websites:

Technorati, Digg, StumbleUpon, etc. A certain amount of luck

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Selling Products or Services

Selling Products or Services

Photos

eBooks

Website themes / layouts

Videos / Movies

Music

Software

Real life products

Sell virtual assets or real life merchandise

Make your blog an online vending machine that’s open 24 hours a day

Requirements: Merchant account for online

payment such as Paypal, Xoom, Visa, Mastercard, etc.

Online and offline marketing Establish authority for your

product

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Business Blogs

A business website offers authority and a climate of trust

It provides comprehensive information about your products and services

It can generate sales from an online store

It promotes community building of your target market

A low-cost avenue to advertise promotions and new offerings

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Advertising

Advertising

Graphic ads Through an ad network like

Nuffnang Blogbank Project Wonderful Google Ad Manager, etc.

Through personal transactions Text ads

Through an ad network like TLA - Text Link Ads Kontera, etc.

Through personal transactions

Getting Advertisers

Through an ad network: Sign up for an account, meet their requirements

and ads automatically show Pay per impression, pay per click, pay per

conversion Personal transactions – you need:

A good, noticeable advertising space A reason why they should advertise – a selling page A way to contact you Straightforward payment for a time period Market your blog to get private advertisers

technogra.ph

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Text Advertisements

Words or text within your post or sidebar that links to your advertiser’s website

Reasons why advertisers pay for text links: Marketing To get inbound links for

Search Engine Optimization (SEO) Page Rank (PR)

Outright payment per link per month / year Price depend on your blog’s Page Rank Could affect your own PR and SERP

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Factors that Affect Income From Ads Graphic ads

Traffic Ad location Price

Text ads Page rank Price

Earning from Affiliate Commissions

Earning from Affiliate Commissions Online version of Multi-level marketing Commission on sales of products Referral income for sign-ups

Image ads Link ads Product widgets

Great alternative if advertising space is empty

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Writing Sponsored Content

Writing Sponsored Content

Payment for writing a review and recommendation of a product, service or website Private transaction Pay Per Post Sponsored Reviews Review Me Etc

Best for personal blogs Income is directly proportional to blog Page

Rank

Pros and Cons of Doing Paid Posts

Easy money PR3 and PR4

blogs usually get $20 per post

PR5 get approx $50

Blog traffic is usually irrelevant

Might turn off your audience

Might affect your Page Rank

Might affect your SERP

Time consuming

Advantages Disadvantages

Contextual Advertising

Contextual Advertising

Ads relevant to your content is served by an ad network like Google Adsense and Bidvertiser

Sign up, get approved, put a special code, ads automatically appear

Pay per impression, pay per click Income depends on:

Traffic Content Ad optimization

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Contextual Ads - Traffic

Organic visitors are generally the ones who convert

Basic SEO Think like a searcher and use it for your post title Get inbound links

Link to old posts with the right anchor text Comment in Do-Follow and Comment Luv blogs Write link bait content Join blog carnivals and memes Submit articles to bookmarking sites: Digg, Mixx, Y!Buzz

Look for, download, read and study free SEO eBooks

Contextual Ads - Content

Research high paying keywords / keyphrases Technology, Health and Finance Use Google Adwords Keyword Tool

Optimize only one or two key phrases per post “Hourglass principle” Use synonyms of your keywords Highlight your keywords – bold, italic, larger

font Write “Evergreen” content – timely yet

timeless

Contextual Ads – Ad Optimization Best ad sizes:

300 x 250 medium rectangle 728 x 90 leaderboard 160 x 600 skyscraper

Blend it with your theme or make it stand out

Positioning Above the fold Aligned with content Adjacent ad blocks of same size

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Flipping Websites

Flipping Websites

Blogs

Domain Parking

Content Sites

Automated Virtual Product Store

Buying, developing and selling virtual real estate

Profits vary from $500 per website up to $10,000

Requires skills in internet marketing: Search Engine Optimization

(SEO) Social Media Optimization (SMO) Online Advertising

Doing Consultations and Mentoring

Doing Consultations and Mentoring Requires niche authority Newsletters or online courses Offering one-on-one consultation

Real life meet-up Email exchange Live chat

Live online courses – webinars Speaking engagements

In Conclusion

Blogging For Money

Don’t blog because you want to make money. Blog because you have something to share.

Choose a blog niche that you love Content is King Marketing is Queen Search Engine Optimization is the Ace Have a blogging income strategy:

Plan – Do – Check – Adjust Consider multiple streams of income Take care of your health

Please visit

Ready To Be RichA blog about money, business and personal financehttp://fitzvillafuerte.com

The End