Download - Have you been missing out?
Have you beenmissing out?
THE CHALLENGE
AWARENESS & ENGAGEMENT
Develop a younger audience & supporter base
DONATEVOLUNTEER
SOCIAL MOUTHPIECE
What is DEAFBLINDNESS?
Why should I care?
BUT…
18-25 year-olds in the UK & Countries of Operationuni/ first jobber
In search of life optionsHyper-connected / always on/ life is a hashtagTARGET
85% Check my newsfeed for the latest from my
friends
73% Comment on others’ statuses and photos
57% Post about what I’m doing, where I am and/or who I’m with
Thomas Brown @stacey_hess · Jun 10Why didn’t I get the invitation? This is not happening… #FOMO
Helen Heffield @katieiiisays · Jun 10I need to stop checking my social media feed because all these #Glastonbury post are giving me next level #FOMO
Caroline Shields @SweetieShirley · Jun 10I’m stuck here and I can’t do shopping with you girls….. #FOMO
75% British Millenials can relate to FOMO
FEAR OF MISSING OUT
http://jwt.co.uk/thinking/fear-of-missing-out-fomo.html
INSIGHT
Sense International
helps deafblind individuals to
learn, live, and thrive so they
don’t miss out on life.
"I am scared that I'm not part of
the coolest things at all
times compared to my friends."
The one who is also missing out on a lot in LIFE.
The one who is anxious about
missing out socially.
Use the EXPERIENCEof ISOLATION as a common ground
STRATEGY
Target young people at points when/where they don’t want to
MISS OUT
*or when they are not missing out
THE IDEA
#NOFOMONOBODY DESERVES TO FEEL MISSED OUT
EXECUTIONThose who are in the
event
A. Capture your moment on-ground
during the event (esp SUMMER
MONTHS)
B. Post on newsfeed + option
tag friends who may or may not be
in the event
C. Post on newsfeed comes
out with your photo + Sense
International message with Call
to Action
Those who
missed the event
A. Sees the post of friend (as tagged) + Sense International’s Message
B. Call-to-action leads him/her to the site
C. Selects action on the Sense International Website
WHAT MORE…
KEY MEASURES
1. Partner with event organizers and top event and ticketing sites e.g. Time Out London, www.getmein.com, www.morelondon.com, ticketmaster
2. Pitch to influential artists to co-promote the cause along with their gig announcements
3. The idea can be applied in other countries where Sense is present e.g. Sunburn and Storm festival in India
4. Pitch FOMO and NOFOMO angles for the media to pick up
1. Participation Rate- 2% conversion from partner
events (Glastonbury alone has 175,000!)
2. Number of Shares3. Website Traffic
4. Number of Volunteers5. Amount of Donations