Have you beenmissing out?

THE CHALLENGE

AWARENESS & ENGAGEMENT

Develop a younger audience & supporter base

DONATEVOLUNTEER

SOCIAL MOUTHPIECE

What is DEAFBLINDNESS?

Why should I care?

BUT…

18-25 year-olds in the UK & Countries of Operationuni/ first jobber

In search of life optionsHyper-connected / always on/ life is a hashtagTARGET

85% Check my newsfeed for the latest from my

friends

73% Comment on others’ statuses and photos

57% Post about what I’m doing, where I am and/or who I’m with

Thomas Brown @stacey_hess · Jun 10Why didn’t I get the invitation? This is not happening… #FOMO

Helen Heffield @katieiiisays · Jun 10I need to stop checking my social media feed because all these #Glastonbury post are giving me next level #FOMO

Caroline Shields @SweetieShirley · Jun 10I’m stuck here and I can’t do shopping with you girls….. #FOMO

75% British Millenials can relate to FOMO

FEAR OF MISSING OUT

http://jwt.co.uk/thinking/fear-of-missing-out-fomo.html

INSIGHT

Sense International

helps deafblind individuals to

learn, live, and thrive so they

don’t miss out on life.

"I am scared that I'm not part of

the coolest things at all

times compared to my friends."

The one who is also missing out on a lot in LIFE.

The one who is anxious about

missing out socially.

Use the EXPERIENCEof ISOLATION as a common ground

STRATEGY

Target young people at points when/where they don’t want to

MISS OUT

*or when they are not missing out

THE IDEA

#NOFOMONOBODY DESERVES TO FEEL MISSED OUT

EXECUTIONThose who are in the

event

A. Capture your moment on-ground

during the event (esp SUMMER

MONTHS)

B. Post on newsfeed + option

tag friends who may or may not be

in the event

C. Post on newsfeed comes

out with your photo + Sense

International message with Call

to Action

Those who

missed the event

A. Sees the post of friend (as tagged) + Sense International’s Message

B. Call-to-action leads him/her to the site

C. Selects action on the Sense International Website

WHAT MORE…

KEY MEASURES

1. Partner with event organizers and top event and ticketing sites e.g. Time Out London, www.getmein.com, www.morelondon.com, ticketmaster

2. Pitch to influential artists to co-promote the cause along with their gig announcements

3. The idea can be applied in other countries where Sense is present e.g. Sunburn and Storm festival in India

4. Pitch FOMO and NOFOMO angles for the media to pick up

1. Participation Rate- 2% conversion from partner

events (Glastonbury alone has 175,000!)

2. Number of Shares3. Website Traffic

4. Number of Volunteers5. Amount of Donations