Download - GoPro PR Midterm

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Page 1: GoPro PR Midterm

GoPro. Be a Hero Show the World Your Abilities

Joseph  Bayer    

Page 2: GoPro PR Midterm

About  GoPro  

CEO  Nick  Woodman      

Page 3: GoPro PR Midterm

Introducing  the  Hero-­‐Board  White  

Page 4: GoPro PR Midterm

Spokesperson-­‐  Shawn  White  

Page 5: GoPro PR Midterm

AdverDsement    Placement  

Online  Ads:  Pandora  www.Dmeout.com  www.epicski.com      

Page 6: GoPro PR Midterm

PR  Tools    

•  News  Release  •  Media  Kit  &  Tour  •  Press  Release    

Page 7: GoPro PR Midterm

PR  Tools    

•  Backgrounder  •  Feature  Story  

•  All  Primary  Research  


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