gopro final presentation

14
Schyler Kaminski Brian Souza Emily Zeidler Chris Simonton Megan Nelson Craig Burt

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Page 1: GoPro Final Presentation

Schyler KaminskiBrian SouzaEmily ZeidlerChris SimontonMegan NelsonCraig Burt

Page 2: GoPro Final Presentation

• Transforming consumer’s life experiences

• GoPro as a Media Company

• HERO4

• GoPro Studio

• GoPro App

• GoPro Strategy

• GoPro Tactics

Executive Summary

Page 3: GoPro Final Presentation

• Company Overview• What GoPro does best is provide a way to

let individuals share their life experiences with the rest of the world

• From 35 mm film to 4K resolution, GoPro has rose to the top through its quality products and developed partnerships

• GoPro’s app and product quality show strides towards their primary goal

Situation Overview

Page 4: GoPro Final Presentation

• Market Overview• Leading the way in the Market,

Competition is faced in every direction• Expand globally to untapped markets to

reach greater potential• Target Customers• Targeting Not only the extremely active

lifestyle but focusing on the passion for content could attract others to the brand

Situation Overview Cont.

Page 5: GoPro Final Presentation

• Ultimate Goal• "A one-to-two minute edit that they can use

to relive that experience, but most importantly, to share that experience with other people"

• Market Objectives• GoPro’s primary focus is to make GoPro a

household item• Customer Objectives• Make the Hero4 customizable for each

customer’s lifestyle

GoPro’s Company Goals

Page 6: GoPro Final Presentation

• Collaborator Objectives• Create brand awareness through all of

their collaborators with cross marketing• Company Objectives• GoPro’s main internal goals are to make

the Hero4 extremely versatile while maintaining quality for professional use

• Competitive Objectives• GoPro’s prospectus says it’s investing in

video programming for partner platforms such as Virgin America and Xbox Live

GoPro’s Company Goals Cont.

Page 7: GoPro Final Presentation

• Target Market - 5 C’s• Company• Customer• Collaborator• Competitor• Context

Strategy

Page 8: GoPro Final Presentation

• Value Proposition• Customer Value• Collaborator Value

• Expand in-store brand and sales footprint• Extend strategic marketing relationships• Manufacturing, logistics and fulfillment

• Company Value

Strategy Cont.

Page 9: GoPro Final Presentation

• Product• Search attributes• Compatibility• Professional capabilities

• Price • $499.99• Wholesaler discounts• Minimum Advertised price

Tactics

Page 10: GoPro Final Presentation

• Incentives• Done in one Campaign• Sports Bundles• GoPro Awards

Tactics Cont.

Page 11: GoPro Final Presentation

• Communication• Product Demonstrations• Key Influencers • Event Sponsorships

• Distribution• 4 sales channels• Independent specialty retailers, Big Box

Retailers, Mid-Market Retailers, and  E-commerce

• Point of Purchase Displays

Tactics Cont.

Page 12: GoPro Final Presentation

• Performance Evaluation• Revenue of $420mm, up 72% YoY• Gross margin of 46.4%, up 4.2% YoY• User Generated Content (UGC) up 40%

• Environmental Analysis• Threats• Opportunities

Control

Page 13: GoPro Final Presentation

The Action Filled World of GoPro

Page 14: GoPro Final Presentation

Thank You!

Any Questions?