gopro pr midterm
DESCRIPTION
if i had to create a new product this is what if would be. this is an assignment for my pr class.TRANSCRIPT
GoPro. Be a Hero Show the World Your Abilities
Joseph Bayer
About GoPro
CEO Nick Woodman
Introducing the Hero-‐Board White
Spokesperson-‐ Shawn White
AdverDsement Placement
Online Ads: Pandora www.Dmeout.com www.epicski.com
PR Tools
• News Release • Media Kit & Tour • Press Release
PR Tools
• Backgrounder • Feature Story
• All Primary Research