Beyond Z:
Digital Darwinism &
α Consumers of Tomorrow
α
Presented By:Nancy Nemes
CMO Consumer & Digital MarketingCentral & Eastern Europe
Meet Henry: Touch experience of a 3-year old
Who is Gen α?
Materialistic & technology focused
Digital kids – electronic toys
Begin school earlier, study longer
Born after 2010
Most formally educated ever
What they want…
Social Connection
Compete for Attention
Touch Devices
Always on
Mobile
Technology delivers.
What makes Gen α different?
Adapting to change…
TRUST EMOTION PATIENCELISTEN LEADERSHIP
How to succeedConsistent experience across devices
1.5 Bnpeople in the
world are using Windows today.
Touch has strong
momentum.
For success in digital age, we need to help young kids lead the way.
Lead to change
Connect the dots
Seamless & Personal
Powerful connection
Device or Mindset?
Right brain vs left brain
Digital touch-points
High value products that help people tell stories
After Darwin…
Be good ancestors.
We will need to create waves.
Build a bridge between
Gen Z and Gen α.
Central and Eastern Europe
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
