Beyond Z:

Digital Darwinism &

α Consumers of Tomorrow

α

Presented By:Nancy Nemes

CMO Consumer & Digital MarketingCentral & Eastern Europe

Meet Henry: Touch experience of a 3-year old

Who is Gen α?

Materialistic & technology focused

Digital kids – electronic toys

Begin school earlier, study longer

Born after 2010

Most formally educated ever

What they want…

Social Connection

Compete for Attention

Touch Devices

Always on

Mobile

Technology delivers.

What makes Gen α different?

Adapting to change…

TRUST EMOTION PATIENCELISTEN LEADERSHIP

How to succeedConsistent experience across devices

1.5 Bnpeople in the

world are using Windows today.

Touch has strong

momentum.

For success in digital age, we need to help young kids lead the way.

Lead to change

Connect the dots

Seamless & Personal

Powerful connection

Device or Mindset?

Right brain vs left brain

Digital touch-points

High value products that help people tell stories

After Darwin…

Be good ancestors.

We will need to create waves.

Build a bridge between

Gen Z and Gen α.

Central and Eastern Europe

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.