Enterprise User Experience
~Dave MaloufHead of Interaction Design @Rackspace@daveixd // [email protected]://about.me/daveixd
28 August, 2014 // @uxaustralia
Enterprise User Experience?
• Is there such a thing?
• What changes as a designer if it is a thing?
• Why you should consider doing it?
What does enterprise
mean?
Simply putA really large
monolithic organization.
Where things happen really slowly, if they happen at all.
CLUSTERFμ¢K
Two major properties1. Decision makers (customers) are not the end
users or problem owners
2. 90% of users use 10% of your features. They each use a different 10%
Types of Enterprise Design• In the enterprise
• For the enterprise
Poll:Is "Enterprise User
Experience" a distinct practice of UX?
A question asked of me recently• "Isn't what makes Enterprise context unique
less about doing design differently and more about the context of the actions."
• "Isn't it all still users with problems we are solving on their behalf?"
Yes, AND ...
1.SCALE• Variation and quantity of personas
• Research
• Stakeholders
• Complexity
2.Wickedness• The level of "influence" over control of the
ecosystem
3.PACE• Funding/Sales cycles
• Public quarterly reporting
4.Proximity• The abstracted distance between the
customer and the problem owner
Do these things
change the way you
need to do design?
Here's what changes for me
New tools• To manage scale (depth &
breath) of data
• Collaboration tools that connect not just people, but artifact relationships
• Connect touch points & communicate the value stream
StoriesThese are even more important
• To connect stakeholders to problem space
• Validate within contexts without building
• To coalesce a shared vision
• To evaluate the value stream
Why do I do this?
But really ...
If the people
buying & using these can do their
job, ...
... maybe, we can
make sure these
people get better lives.
