Download - Enterprise SEO link strategies for busy marketers

#C3NY

CONTENT IDEATION + LINKS FOR THE LAZY MARKETER

Wil Reynolds, Associate, SEER Interactive

#C3NY

CONTENT IDEATION + LINKS FOR THE BUSY MARKETER

Wil Reynolds, Associate, SEER Interactive

#C3NY3

ABOUT ME

Wil Reynolds

@wilreynolds

SEER Interactive

Facebook.com/wilreynolds

[email protected]

Associate

#C3NY

EVERY MARKETER IN HERE OF SLIDE

4 – credit j@son

#C3NY

EVERY MARKETER

http://www.flickr.com/photos/ccarder/9519528332/sizes/h/in/photostream/

http://www.flickr.com/photos/ccarder/9519528332/sizes/h/in/photostream/

#C3NY6

HIT GOALS, BE LAZY WITH GREAT CONTENT

#C3NY

COMPANIES DO RCS AND FORGET

http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/




#C3NY8

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“CAMPAIGN” MENTALITY LEADS TO THIS



#C3NY

GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART

http://www.flickr.com/photos/wolfsoul/2208699418

http://www.flickr.com/photos/wolfsoul/2208699418

#C3NY

EVERY MARKETER OF SLIDE


MY JOB




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#C3NY

THERE IS NO CAMPAIGN, IT NEVER STOPS

http://www.flickr.com/photos/papagoiaba

http://www.flickr.com/photos/papagoiaba

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CHALLENGE – BUILD ME A 12 MONTH OUTREACH PLAN W/O ANY NEW ASSETS

#C3NY18BRING IT ON!

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@HANNAH_BO_BANNA

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COPIED IMAGES FOR THE TAKING

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They already link?

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2 OPTIONS

RelationshipsLinks

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LOGO + SPONSORSHIP -> @ADAMMELSON

#C3NY24 GAME ON!

PEOPLE ARE

TALKING TO YOU

#C3NY25

ARE YOU LISTENING?

http://seer.is/wp-commenters

@iamchrisle

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ARE YOU LISTENING?

• Extract the URLs of the people commenting on your blog• Run Moz Metrics• If you are creating engaging content, people will comment

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OUTCOME

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DO IT TO A COMPETITOR!

#C3NY31WASTE LAND?

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ARE YOU LISTENING?

Find the people in

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GREAT CONTENT GETS COPIED

#C3NY

COPYSCAPE!@JHTSCHERCK@AFREEZEE

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COPYSCAPE

When you produce content people

actually want it gets copied.

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MISSPELLED DOMAINS -> @ALLIE_OBRIEN

#C3NY39

MISSPELLED DOMAINS

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MISSPELLED DOMAINS

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ARE YOU LISTENING?

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PAY FOR YOUR LINKS, IF YOU HAVE GREAT CONTENT

#C3NY

SMALL WINS = YOUR BOSS

http://www.flickr.com/photos/7864796@N05/816097257


#C3NY“BOUGHT IN”http://www.flickr.com/photos/7864796@N05/816097257


#C3NY45

DON’T HIT ENTER

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DON’T HIT ENTER

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DON’T HIT ENTER

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DON’T HIT ENTER

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DON’T HIT ENTER

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SHORT TERM THINKING

#C3NY51

RARELYCREATES

LONG TERM VALUE

#C3NY52

BRAND MARKETERS GET “TEST BUDGETS”

JUDGED ON LINKS

#C3NY53

FUNNY BUT DOESN’T ADDRESS A NEED

#C3NY

PPC

PRMarketing

Email

Advertising

Brand

SEO

LET’S GET A SEAT AT THE TABLE

#C3NY56

WE CREATE LONG TERM VALUE

#C3NY57

#C3NY58

#C3NY59

Content for love > Content for SEO

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Content Chaos

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Content ORDER

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Make it

#C3NY75

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#C3NY80

Make it

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Airbnb Neighborhoods

#C3NY83

http://www.airbnb.com/locations

https://www.airbnb.com/locations

https://www.airbnb.com/locations

#C3NY84

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Make it

#C3NY

CONTENT + LINKS FOR THE BUSY MARKETER@WILREYNOLDS

Download - Enterprise SEO link strategies for busy marketers

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