Facebook Timeline: Does it Work?

A Study by:

©2012 / http://simplymeasured.com / @simplymeasured

Yes!(Engagement is Up)

For our study we focused on these early adopters:

The Initial Results Are Impressive…

Brands Get 46% More Engagement Per Post With Timeline:

Based on Facebook Fan Pages of 15 early adopters, comparing engagement rates before and after Timeline was implemented for these pages.

Before Timeline Launch

Since Timeline Launch

1,672

2,441

Before Timeline Launch

Since Timeline Launch

14%

16%

Average Engagement Per Post Fan Engagement Rate (Annualized)

+46% +14%

The Impact of Facebook Timeline

MultimediaContent Drives

Engagement

Content Engagement By Post Type

Link Photo Video Status0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

624

2,2142,073

2,317

800

3,380

3,089

1,608

Pre-Timeline Post-Timeline

Like

s + C

omm

ents

Per

Pos

t

Who Is Doing It Best?

Content Engagement Up 161%

Content Engagement Up 156%

Content Engagement Up 83%

Content Engagement Up 70%

Content Engagement Up 52%

Content Engagement Up 38%

Content Engagement Up 36%

Content Engagement Up 27%

Content Engagement Up 26%

Content Engagement Up 26%

Want More Info?Check out the Complete Study

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