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The 2014 Global Digit al Stat ist ics, St at s & Facts report indicate t hat
there are approximately 2.5 billion people online. Just imagine
tapping int o t his incredibly large market . Capturing merely a fract ion
of such a t remendous source of cust omers could lead t o considerable
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profits f or your brand, products or services.
How can you tap int o t his very huge global market? The answer to
that is Online Lead Generation. This is now the age where cold sales
calling and elaborat e sales team effort s are slowly ebbing away into
the past . What business owners need now to t ap int o t his bount iful
market are effective digital marketing tools specifically designed for
maximum lead generation results. There are many t ools of t hese
kinds available for businesses to use, however it would be best for
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business owners to select which lead generat ion technique will cat er
to t heir unique business needs and environment.
Digital Marketing Philippines takes you into this journey of exploring
lead generation ideas that were specifically tested and proven to
deliver results. These ideas were int ended to guide you in making your
ult imat e goal of increasing sales and revenues through effective
online lead generat ion techniques. In no part icular order, here are t he
top 5 most eff ective online lead generation ideas as recommended
by experts in the field of Digital and Internet Marketing.
The infographic (click to z oom):
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1. Online Lead Generat ion by Website Opt imizat ion
Your website and/or landing page lie at the cent ral hub forconducting an online business and is where most of the sales
transact ions will like t ake act ion. The results of a LinkedIn B2B
Technology Community survey conducted among more than 800
B2B marketers indicate that website opt imizat ion for bett er lead
h ff l d d
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acquisit ion is among the top 3 effect ive lead generation ideas.
Experts f rom the Brainrider Knowledge Marketing Group showcase
some websites that were already optimized for lead generation.
Don’t expect to have good lead generation if your website has not
yet been updat ed or optimized for t he last 3 years according t oBrainrider who recommends t he following best practices for
opt imizing your websites and landing for bet ter lead generat ion:
Customer-f ocused website navigation for ease in understanding
your content
Highly targeted customer-f ocused cont ent that helps youraudience in t he purchase decision making process
Set multiple calls-to-action that entices your audiences to
subscribe, download, contact you or make a purchase – t oget her
with good visuals like large act ion butt ons
Help your prospects in their budget ing process by making it easy
for t hem t o understand your pricing schemes with productsclearly cat egorized according to price ranges
Access to lead generation forms should be present in bot h your
main content and sidebars
2. Online Lead Generation by Search Engine Optimization
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Search Engine Opt imizat ion is st ill the primary lead generat ion
strat egy used by t op digit al marketers according t o several reports
including the Stat e of Digital Marketing Report from online
marketing expert Webmarketing123. This survey included more than
500 online market ers in t he US, wit h SEO garnering the biggestimpact on lead generation for bot h B2B and B2C markets.
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SEO is ideal for generat ing leads part icularly t hrough organic web
searches that consumers use everyday. Good ranking in search results
means higher visibility for websit es or landing pages, generating a lot
of leads in the process. There are several SEO t echniques that you can
choose f rom but content marketing should be your primary f ocus in
SEO.
The 2014 B2B Content Marketing Research by the Content
Marketing Institute highlighted that 93% of digital marketers will
make use of SEO and cont ent marketing as a primary t ool for 2014.
Running SEO together with content marketing is a good strategyaccording t o t hese expert s in preparation for future changes in
search engine algorithms t hat may occur. For t hese experts, the link
building strat egies done in the past won’t cut it anymore and 92%
percent believe t hat creating really good content is the way f or
generat ing bet ter leads through SEO in 2014 and beyond.
3. Online Lead Generat ion through Pay-per-Click (PPC) Advert ising
Pay-Per- Click advert ising is still alive and st rong, helping businesses
generate a great deal of highly targeted t raff ic t hat has the most
probability for lead conversion. If your business is just new in the
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Digital Market ing arena, t hen PPC would be your ideal launching
point, quickly generating good results and the quickest possible time.
The 2013 Stat e of Paid Search Report highlight ed that up to 72% of
digital marketers find PPC advertising very effective in lead
generat ion and plans to increase their budget in 2014 for PPC ads.
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Google Adwords st ill stand at t he forefront f or PPC advertising as
indicated in t he diagram above from the 2013 State of Paid Search
Report . While many frown on paid advert ising as a digital marketing
tool, these experts believe that PPC ads is st ill a very viable and high
quality resource for generating valuable leads and will most likely
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quality resource for generating valuable leads and will most likely
continue on this thread for years to come. New businesses can quickly
generat e t heir much needed leads using PPC ads, and vet eran digital
marketers will continue to make use of this important tool for
generat ing good results that will push t hem towards t heir goals.
4. Online Lead Generat ion through Social Media
Social media is undoubtedly one of the most effective sources for
lead generation and the 1.8 billion users of social networks definitely
won’t lie, as reported by the 2014 Global Digital Stat ist ics, Stat s and
Facts. The report also indicated t hat more than 135 million users of
the top social networks were added in 2012, wit h Facebook jumping
to an ast ounding 1.184 billion act ive users.
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Social media is a very important channel not only in engaging or
connect ing with your target ed audiences, but it has evolved into a
new digital market ing culture that has a strong influence onconsumers’ buying behavior. Studies from industry expert s like Forbes
indicat e t hat up to t wo-t hirds of t he t op sales experts in the world
cat egorize social media as an important lead generat ion and sales
channel.
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Chadwick Martin Bailey, another expert market research firm,
reported that up to 51 percent of Facebook users and 67 percent of
Twitt er fanat ics will most like purchase recommendations from
brands they are a fan or a follower of. Such is the impact of Social
Media on lead generat ion and sales that revenues are expected t o go
up exponentially in the coming years according t o expert s like
eMarketer in their report on the US Social Network Ad Revenues
2012-2015.
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5. Online Lead Generat ion by Email Market ing
Email marketing is not dead and is definitely one of the most
effective lead generation tool according to Digital Marketing
experts. iContact reported t hat even though email is an old int ernet
marketing tool, many still use email heavily on a daily basis as
indicated in t he graph below. The report stat es that email marketing
still delivers a good deal for your investment s, averaging a $44 ROI
for every dollar spent if proper email marketing t echniques are used
http://pdfcrowd.com/http://pdfcrowd.com/redirect/?url=http%3a%2f%2fdigitalmarketingphilippines.com%2ftop-5-most-effective-online-lead-generation-ideas-according-to-experts%2f&id=ma-160424045204-0f4d3d9dhttp://pdfcrowd.com/customize/http://pdfcrowd.com/html-to-pdf-api/?ref=pdfhttp://www.icontact.com/blog/email-marketing/
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for every dollar spent if proper email marketing t echniques are used
and executed.
The report also indicat ed that email can st ill influence consumers’
buying behavior in a world where too many information are flooding
every available online channel t hey can have t heir hands on.
http://pdfcrowd.com/http://pdfcrowd.com/redirect/?url=http%3a%2f%2fdigitalmarketingphilippines.com%2ftop-5-most-effective-online-lead-generation-ideas-according-to-experts%2f&id=ma-160424045204-0f4d3d9dhttp://pdfcrowd.com/customize/http://pdfcrowd.com/html-to-pdf-api/?ref=pdf
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According t o t he report , up to 83% of consumers will most likely
spend more during their shopping or purchases if t hey get good
information about brands, product s or services through email. From
this list of consumers, order were act ually 44% larger while ot hers
would make online purchases 28% more of t en.
Lead generat ion is st ill at t he heart and soul of doing business and
this fact applies both to online or traditional methods of generating
prospects that eventually can be converted into paying customers.
There are so many ways available for generat ing valuable leads online
http://pdfcrowd.com/http://pdfcrowd.com/redirect/?url=http%3a%2f%2fdigitalmarketingphilippines.com%2ftop-5-most-effective-online-lead-generation-ideas-according-to-experts%2f&id=ma-160424045204-0f4d3d9dhttp://pdfcrowd.com/customize/http://pdfcrowd.com/html-to-pdf-api/?ref=pdf
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but making use of t hese t ime-proven and expert-recommended
ways of generating leads online should put your business at the
forefront of making headway and generating favorable results from
your digital market ing ef forts.
Digital Marketing Philippines, in its commitment for providing you
with valuable tools for Internet Marketing success, have outlined t he
Top 5 most effect ive channels among these myriad ways for online
lead generat ion. It is st ill up t o t he business owner or digital marketer
to choose, test, and validat e which of t hese tools will fit perfectly
well with their business niche or nat ure. The key here is start using
these t ools now, generate more leads that you can handle – and
reach your Digital Marketing goals for 2014 and beyond.
Download this infographic.
Embed Our Infographic On Your Site!Image Widt h (must be in px or %)
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Bio Latest Posts
More cont ent s from our site
Jomer Gregorio
Owner at Digital Marketing Philippines
Jomer B. Gregorio is a well-rounded expert when it
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comes digital marketing. Jomer is also known as a
http://pdfcrowd.com/http://pdfcrowd.com/redirect/?url=http%3a%2f%2fdigitalmarketingphilippines.com%2ftop-5-most-effective-online-lead-generation-ideas-according-to-experts%2f&id=ma-160424045204-0f4d3d9dhttp://pdfcrowd.com/customize/http://pdfcrowd.com/html-to-pdf-api/?ref=pdfhttp://digitalmarketingphilippines.com/http://digitalmarketingphilippines.com/10-creative-ways-to-improve-your-lead-generation-campaign-infographic/http://digitalmarketingphilippines.com/10-creative-ways-to-improve-your-lead-generation-campaign-infographic/http://digitalmarketingphilippines.com/6-important-parts-of-a-profitable-lead-generation-campaign/http://digitalmarketingphilippines.com/6-important-parts-of-a-profitable-lead-generation-campaign/http://digitalmarketingphilippines.com/lead-generation-using-ppc-apply-these-8-little-secrets/http://digitalmarketingphilippines.com/lead-generation-using-ppc-apply-these-8-little-secrets/http://digitalmarketingphilippines.com/how-to-use-a-business-blog-for-lead-generation/http://digitalmarketingphilippines.com/how-to-use-a-business-blog-for-lead-generation/http://digitalmarketingphilippines.com/lead-generation-funnel-what-is-it-and-how-does-it-work/http://digitalmarketingphilippines.com/lead-generation-funnel-what-is-it-and-how-does-it-work/http://digitalmarketingphilippines.com/online-outsourcing-in-the-philippines/http://digitalmarketingphilippines.com/online-outsourcing-in-the-philippines/http://twitter.com/JomerGregoriohttp://facebook.com/JomerBGregoriohttp://plus.google.com/105345318141148463180?rel=author
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semant ic SEO evangelist and practitioner. Check
out our Digital Marketing Services t oday and let
us help you in achieving posit ive and profitable
results for your business.
Comments
• •
dinesh kumar •
Great post for lead gener ation and what about Social Media m
we must focus on free SMM marketing or using paid advertis
We want to integrate it for our site.
• •
Jomer Gregorio • Mod
I suggest you use both. 2 channels is still better than 1
Vincent Mosweta •
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• •
Vincent Mosweta
Great post! Lead generation can be tricky for most internet m
starting out i spent a lot of money on paid ads just to get lead
marketing through a very good leadgen company and as of n
urge most marketers to do, (Acquire the skills and you will ne
• •
Jomer Gregorio • Mod
Thanks for sharing your own experience. In most of th
of the strategy similar to other channels like SEO, soc
It may be possible to generate leads without paid adve
false impression that its applicable to ANY or ALL busi
Thank you!
• •
Go4 Inbound Marketing •
Thanks for sharing good information about Lead Generation I
• •
Paul Webb •
Excited about this topic, Lead is one my top subject for new i
Jomer Gregorio • Mod
Thanks Paul. Glad you liked it.
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