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The 2014 Global Digit al Stat ist ics, St at s & Facts report indicate t hat

there are approximately 2.5 billion people online. Just imagine

tapping int o t his incredibly large market . Capturing merely a fract ion

of such a t remendous source of cust omers could lead t o considerable

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profits f or your brand, products or services.

How can you tap int o t his very huge global market? The answer to

that is Online Lead Generation. This is now the age where cold sales

calling and elaborat e sales team effort s are slowly ebbing away into

the past . What business owners need now to t ap int o t his bount iful

market are effective digital marketing tools specifically designed for

maximum lead generation results. There are many t ools of t hese

kinds available for businesses to use, however it would be best for

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business owners to select which lead generat ion technique will cat er

to t heir unique business needs and environment.

Digital Marketing Philippines takes you into this journey of exploring

lead generation ideas that were specifically tested and proven to

deliver results. These ideas were int ended to guide you in making your

ult imat e goal of increasing sales and revenues through effective

online lead generat ion techniques. In no part icular order, here are t he

top 5 most eff ective online lead generation ideas as recommended

by experts in the field of Digital and Internet Marketing.

The infographic (click to z oom):

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1. Online Lead Generat ion by Website Opt imizat ion

Your website and/or landing page lie at the cent ral hub forconducting an online business and is where most of the sales

transact ions will like t ake act ion. The results of a LinkedIn B2B

Technology Community survey conducted among more than 800

B2B marketers indicate that website opt imizat ion for bett er lead

h ff l d d

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acquisit ion is among the top 3 effect ive lead generation ideas.

Experts f rom the Brainrider Knowledge Marketing Group showcase

some websites that were already optimized for lead generation.

Don’t expect to have good lead generation if your website has not

yet been updat ed or optimized for t he last 3 years according t oBrainrider who recommends t he following best practices for

opt imizing your websites and landing for bet ter lead generat ion:

Customer-f ocused website navigation for ease in understanding

your content

Highly targeted customer-f ocused cont ent that helps youraudience in t he purchase decision making process

Set multiple calls-to-action that entices your audiences to

subscribe, download, contact you or make a purchase – t oget her

with good visuals like large act ion butt ons

Help your prospects in their budget ing process by making it easy

for t hem t o understand your pricing schemes with productsclearly cat egorized according to price ranges

Access to lead generation forms should be present in bot h your

main content and sidebars

2. Online Lead Generation by Search Engine Optimization

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Search Engine Opt imizat ion is st ill the primary lead generat ion

strat egy used by t op digit al marketers according t o several reports

including the Stat e of Digital Marketing Report from online

marketing expert Webmarketing123. This survey included more than

500 online market ers in t he US, wit h SEO garnering the biggestimpact on lead generation for bot h B2B and B2C markets.

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SEO is ideal for generat ing leads part icularly t hrough organic web

searches that consumers use everyday. Good ranking in search results

means higher visibility for websit es or landing pages, generating a lot

of leads in the process. There are several SEO t echniques that you can

choose f rom but content marketing should be your primary f ocus in

SEO.

The 2014 B2B Content Marketing Research by the Content

Marketing Institute highlighted that 93% of digital marketers will

make use of SEO and cont ent marketing as a primary t ool for 2014.

Running SEO together with content marketing is a good strategyaccording t o t hese expert s in preparation for future changes in

search engine algorithms t hat may occur. For t hese experts, the link

building strat egies done in the past won’t cut it anymore and 92%

percent believe t hat creating really good content is the way f or

generat ing bet ter leads through SEO in 2014 and beyond.

3. Online Lead Generat ion through Pay-per-Click (PPC) Advert ising

Pay-Per- Click advert ising is still alive and st rong, helping businesses

generate a great deal of highly targeted t raff ic t hat has the most

probability for lead conversion. If your business is just new in the

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Digital Market ing arena, t hen PPC would be your ideal launching

point, quickly generating good results and the quickest possible time.

The 2013 Stat e of Paid Search Report highlight ed that up to 72% of

digital marketers find PPC advertising very effective in lead

generat ion and plans to increase their budget in 2014 for PPC ads.

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Google Adwords st ill stand at t he forefront f or PPC advertising as

indicated in t he diagram above from the 2013 State of Paid Search

Report . While many frown on paid advert ising as a digital marketing

tool, these experts believe that PPC ads is st ill a very viable and high

quality resource for generating valuable leads and will most likely

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quality resource for generating valuable leads and will most likely

continue on this thread for years to come. New businesses can quickly

generat e t heir much needed leads using PPC ads, and vet eran digital

marketers will continue to make use of this important tool for

generat ing good results that will push t hem towards t heir goals.

4. Online Lead Generat ion through Social Media

Social media is undoubtedly one of the most effective sources for

lead generation and the 1.8 billion users of social networks definitely

won’t lie, as reported by the 2014 Global Digital Stat ist ics, Stat s and

Facts. The report also indicated t hat more than 135 million users of

the top social networks were added in 2012, wit h Facebook jumping

to an ast ounding 1.184 billion act ive users.

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Social media is a very important channel not only in engaging or

connect ing with your target ed audiences, but it has evolved into a

new digital market ing culture that has a strong influence onconsumers’ buying behavior. Studies from industry expert s like Forbes

indicat e t hat up to t wo-t hirds of t he t op sales experts in the world

cat egorize social media as an important lead generat ion and sales

channel.

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Chadwick Martin Bailey, another expert market research firm,

reported that up to 51 percent of Facebook users and 67 percent of

Twitt er fanat ics will most like purchase recommendations from

brands they are a fan or a follower of. Such is the impact of Social

Media on lead generat ion and sales that revenues are expected t o go

up exponentially in the coming years according t o expert s like

eMarketer in their report on the US Social Network Ad Revenues

2012-2015.

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5. Online Lead Generat ion by Email Market ing

Email marketing is not dead and is definitely one of the most

effective lead generation tool according to Digital Marketing

experts. iContact reported t hat even though email is an old int ernet

marketing tool, many still use email heavily on a daily basis as

indicated in t he graph below. The report stat es that email marketing

still delivers a good deal for your investment s, averaging a $44 ROI

for every dollar spent if proper email marketing t echniques are used

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for every dollar spent if proper email marketing t echniques are used

and executed.

The report also indicat ed that email can st ill influence consumers’

buying behavior in a world where too many information are flooding

every available online channel t hey can have t heir hands on.



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According t o t he report , up to 83% of consumers will most likely

spend more during their shopping or purchases if t hey get good

information about brands, product s or services through email. From

this list of consumers, order were act ually 44% larger while ot hers

would make online purchases 28% more of t en.

Lead generat ion is st ill at t he heart and soul of doing business and

this fact applies both to online or traditional methods of generating

prospects that eventually can be converted into paying customers.

There are so many ways available for generat ing valuable leads online



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but making use of t hese t ime-proven and expert-recommended

ways of generating leads online should put your business at the

forefront of making headway and generating favorable results from

your digital market ing ef forts.

Digital Marketing Philippines, in its commitment for providing you

with valuable tools for Internet Marketing success, have outlined t he

Top 5 most effect ive channels among these myriad ways for online

lead generat ion. It is st ill up t o t he business owner or digital marketer

to choose, test, and validat e which of t hese tools will fit perfectly

well with their business niche or nat ure. The key here is start using

these t ools now, generate more leads that you can handle – and

reach your Digital Marketing goals for 2014 and beyond.

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Jomer Gregorio

Owner at Digital Marketing Philippines

Jomer B. Gregorio is a well-rounded expert when it

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Comments

• •

dinesh kumar •

Great post for lead gener ation and what about Social Media m

we must focus on free SMM marketing or using paid advertis

We want to integrate it for our site.

• •

Jomer Gregorio • Mod

I suggest you use both. 2 channels is still better than 1

Vincent Mosweta •

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27/30


• •

Vincent Mosweta

Great post! Lead generation can be tricky for most internet m

starting out i spent a lot of money on paid ads just to get lead

marketing through a very good leadgen company and as of n

urge most marketers to do, (Acquire the skills and you will ne

• •


Thanks for sharing your own experience. In most of th

of the strategy similar to other channels like SEO, soc

It may be possible to generate leads without paid adve

false impression that its applicable to ANY or ALL busi

Thank you!

• •

Go4 Inbound Marketing •

Thanks for sharing good information about Lead Generation I

• •

Paul Webb •

Excited about this topic, Lead is one my top subject for new i


Thanks Paul. Glad you liked it.

• •

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28/30


User Intent and It’s Importance in Semantic SEO

•

— Good bye old school seo - semantic sheart.

The Power of Mobile Search (Infographic)

•

— Hi Brent, Thanks for dropping by! I think mobile

soon. :-)

Low to No Search Volume Keywords – Are they Worthwhile

•

— Brent, Your are welcome! This is one of the ma

enough people are talking about this. So I thought of sharing …

A Guide to an Effective Content Marketing Campaign for SM

•

— Sherman, Thanks for the comment. Yes, meas

do if they want to start an effective campaign.

DIGITAL MARKETING PHILIPPINES

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