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Total Recall:CRM Systems for Destinations
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Primary CRM System Utilized For Managing Sales
35.4%
18.8%16.7%
12.5%
6.3%4.2%
2.1% 2.1% 2.1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
CustomProgramme
createdspecifically
for yourorganisation
Other Simpleview eBMS /Ungerboeck
MicrosoftAccess
Salesforce ACT IDSS No CRMsystem to
manage sales
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Frequency of Use
79.2%
8.3% 6.3%2.1% 2.1% 2.1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Daily (log on formultiple hours)
Daily (log on afew times a day)
Weekly Monthly Quarterly Less than 3 timesper year
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Reasons for Using CRM
58.3%
52.1%47.9%
35.4%31.3%
22.9%
8.3%4.2%
0%
10%
20%
30%
40%
50%
60%
70%
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Do You Share Information with Marketing Partners?
Yes, 41.7%
No, 58.3%
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How Effective Is Your CRM System?(Scale 1=poor, 10=excellent)
7.46
7.08
6.73
6.31
6.15
6.00
5.54
5.23
4.40
4.19
0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00
Contact management
Account management
Partner / Stakeholder management
Lead / BID management
Lead / BID management
Tracking lead / BID responses from partners
Producing bid responses and generating proposals
Mining for leads and new business opportunities
Integrating CRM with website, mobile
Creating processes to improve overall workflow efficiencies
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CRM Integration With Other Systems
58.3%
37.5%
27.1% 27.1%25.0%
22.9%
16.7%
8.3% 8.3%4.2% 4.2% 4.2%
0%
10%
20%
30%
40%
50%
60%
70%