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Building a digital team (almost) from scratchDuncan StephenWeb manager, SRUC – Scotland’s Rural College
@DuncanBSS #iwmw16 #p6
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By Remi Mathis - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=20239597
University of St Andrews
@DuncanBSS #iwmw16 #p6
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I learned a lot
@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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Internal politics
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Digital communications team
@DuncanBSS #iwmw16 #p6
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The conversation in the corridor
@DuncanBSS #iwmw16 #p6
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One Man Band by Billie Grace Ward, on Flickr.https://flic.kr/p/jyyDnZ
One man band
@DuncanBSS #iwmw16 #p6
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Web designer
@DuncanBSS #iwmw16 #p6
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Content is queen
Web content editor
@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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Afterwards Tom and Eric weren’t exactly sure at which point during their discussion the elephant had entered the room by David Blackwell, on Flickr. https://flic.kr/p/7nhMYE
Relationship with the web team
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@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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Both posts were vacant
@DuncanBSS #iwmw16 #p6
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One Man Band by Billie Grace Ward, on Flickr.https://flic.kr/p/jyyDnZ
One man band
@DuncanBSS #iwmw16 #p6
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Digital communications officer
@DuncanBSS #iwmw16 #p6
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Digital marketing officer
@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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@DuncanBSS #iwmw16 #p6
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Concurrently running projects
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@DuncanBSS #iwmw16 #p6
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Less control over the design
@DuncanBSS #iwmw16 #p6
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Success stories
@DuncanBSS #iwmw16 #p6
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Proactive management of social media
@DuncanBSS #iwmw16 #p6
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By Kyknoord from Cape Town, South Africa - The path is never straight, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=10722973
Next steps
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Duncan Stephen@DuncanBSS #iwmw16 #p6