Building a digital team (almost) from scratchDuncan StephenWeb manager, SRUC – Scotland’s Rural College

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By Remi Mathis - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=20239597

University of St Andrews

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I learned a lot

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Internal politics

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Digital communications team

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The conversation in the corridor

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One Man Band by Billie Grace Ward, on Flickr.https://flic.kr/p/jyyDnZ

One man band

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Web designer

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Content is queen

Web content editor

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Afterwards Tom and Eric weren’t exactly sure at which point during their discussion the elephant had entered the room by David Blackwell, on Flickr. https://flic.kr/p/7nhMYE

Relationship with the web team

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Both posts were vacant

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One Man Band by Billie Grace Ward, on Flickr.https://flic.kr/p/jyyDnZ

One man band

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Digital communications officer

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Digital marketing officer

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Concurrently running projects

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Less control over the design

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Success stories

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Proactive management of social media

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By Kyknoord from Cape Town, South Africa - The path is never straight, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=10722973

Next steps

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Duncan Stephen@DuncanBSS #iwmw16 #p6