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Agenda
• Company Profile
• Service, Product & System
• Business & Strategy
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Company Profile
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About Tapgo
• Founded in April, 2012
• Based in Taipei, Taiwan
• Focused on the Integration of Online and Offline
Services in Marketing and Commerce
• Employees: 6
• Capital: USD $67,000
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Vision & Mission
• Vision
– Providing intuitive interaction technology for people to obtain the information they need anytime, anywhere
• Mission
– Eliminating the barrier between online and offline media
– Bridging diverse media through appropriate technologies
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CEO - Michael Wu
• Master of EE, NTU, Major in Cryptography
• Worked at: Chunghwa Telecom, Realtek, 3COM, MediaTek, Getac and HTC
• Over 10 years of experience in System Architecture Design and Integration
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Co-Founders
• Chi-sheng Jan
• MSc in Mathematics, Northwestern University
• Experienced in Business Analysis and Statistics
• Worked at: Business Intelligence Manager at TutorABC
• Tai Yuen Chen
• Founder of 172168.com 一起喝飲料吧 Internet Beverage Ordering Platform
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Service, Product & System
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84% of users have
performed a mobile search after seeing an ad
Source : Google, Our Mobile Planet 2012
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What If they don’t have to
search at all – why can’t we deliver what customers want,
when they want it ?
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Magic Code
• Magic Code is Tapgo’s proprietary interaction technology
• Based on digital watermarking techniques, it hides information in a picture, undetectable to human eyes
• This information can be accessed by a smartphone camera with our app
QR Codes provide interactive content – At the cost of being
totally ugly
Magic Code is completely
invisible…
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What Is Magic Code
…while providing the same rich interactive experience
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What Is Magic Code
• Tapgo’s app provides scanning and decoding for the technologies we provide
• After scanning a Magic Code, QR Code, or receiving a sound recognition signal, we offer a full set of interaction modules that advertisers can easily choose from.
Still, the Tapgo App is only half the story…
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Magic Code QR Code Sound Recognition
Advertisers, Media Owners
End Users
Interactive Marketing Platform
Image Recognition
Digital Content, Electronic Commerce
Tapgo’s end-to-end solution, which we call “Tapgo Interactive Marketing Platform”, provides the tools that allow advertisers and marketers to link offline users to online content and EC portals.
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Service & Product
• Interaction Technology Solution Provider
– QR Code
– Magic Code
– Sound (high frequency) Recognition
– Image Recognition
• Tapgo Interactive Marketing Platform
– End to end campaign management and design
– Modularized interactive content
• Tapgo Scanner App
– Incentive for users to scan content
– Social Sharing
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System Architecture - Client
• Production of Interactive Content Tapgo Interactive Marketing Platform
Generate Interaction Plan Generate QR Code
Embed Watermark on Interactive Location Define Interactive Plan
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Business & Strategy
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Competitors and Advantages
• Competitors: Layar, Moodstocks, Sonic Notify…and other interaction technology solutions
• What sets Tapgo apart
– We are not focused on one single technology: we believe advertisers should use whatever technology fits their current campaign
– We provide a complete set of interactions following user scanning: from a simple redirect to rich mobile landing pages
– Our platform makes deployment of these technologies fast and easy, no matter which interactive method the client uses
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Business Model - 1
• Integration with advertising and marketing agencies
– Use of Tapgo branded app with scanning and decoding capability
– Setup scanning actions and payoffs, linking to existing digital content or Tapgo’s solution
– Embed watermarks as requested by the campaign strategy
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Business Model - 2
• Integration with publishers
– Integrate scanning capability into publisher’s existing mobile app
– Setup scanning action and payoffs, linking to publisher’s digital content and e-commerce service
– Embed watermarks as requested by publisher campaign
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Strategy
• Short-term
– Establish relationship with advertising, marketing agencies, and their sub-contractors
– Deployment of Tapgo branded app with scanner and decoder
– Offer full campaign planning and execution using Tapgo branded app
– Preloading of Tapgo branded app on new smartphones
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Strategy
• Mid-term
– Engage large media and publishing groups in Taiwan; integrate magic code and other interaction technology in their publications
– Deploy watermarks and other interaction methods en masse to establish market acceptance
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Strategy
• Long-term
– Transition from a primarily technology provider to a marketing/advertising company with expertise in interactive technology