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Email Marketing per il turismo con MailChimp
Alessandra Farabegoli www.alessandrafarabegoli.it [email protected] @alebegoli
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“Email Marketing in pratica” coming soon
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Non è mai lo strumento, ma come lo usi
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e tuttavia
devo proprio usare <insert tool>?
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sì risposta breve
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risposta lunga #1: un mailer...
ti protegge dalle cattive tentazioni
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double opt-in
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aggiornamenti e cancellazioni gestite
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import delle liste
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Iscrizioni on site con Chimpadedoo
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risposta lunga #2:
le tue nl sono migliori e tu lavori meglio
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newsletter più belle
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codice migliore
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pianificazione invii
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risposta lunga #3:
puoi smettere di scrivere la stessa nl a tutti
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Diversificare le liste
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Suddividere in gruppi
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Usare i segmenti
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risposta lunga #4:
... ma funziona per tutti, anche su smartphone
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template responsive
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Test
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Test
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Inbox Inspector
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risposta lunga #5:
hai dati e strumenti per migliorare
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tracking e report
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A/B test
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e se...
avete più di 2000 indirizzi in lista?
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pagate per il servizio
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Non è mai lo strumento, ma come lo usi
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compra storie
compra compra consigli e utilità
piani editoriali fallimentari
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storie consigli e utilità
compra
piani editoriali che funzionano
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Alessandra Farabegoli www.alessandrafarabegoli.it www.twitter.com/alebegoli www.slideshare.net/alebegoli
grazie