Download - A crash course on the freelance experience
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A CRASH COURSE ON THEFREELANCE EXPERIENCE
JO PETTYCOPYWRITER AND CONTENT STRATEGIST
- jopetty.co.uk @joapet
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HOW I GOT STARTED
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Working full time and got made redundant... booThe jobs available didn't match what I wanted to doThrough places like I was encouraged togo freelance
The Farm
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PUTTING MYSELF OUTTHERE
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Set up a website and email addressRefreshed my social profilesBusiness cardsNetworking
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FINDING CLIENTS
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Started to compile a list of potential clientsDeveloped a template emailHad about a 20% success rateSet up Twitter and LinkedIn searchesSuccess finally came!
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MAINTAINING CLIENTS
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Try some traditional marketingCheck back in with them during your down periodsAsk for recommendations
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WHEN CLIENTS GET INTOUCH WITH YOU
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Don't feel obliged to talkPhone calls and chains of emails are disruptiveCreate a filter, like a questionnaire
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REMEMBER TO CHARGEFOR EVERYTHING
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Sometimes you may not even realise you're doingwork for freeTrue story timeLesson is, if you spend more than an hour or twothinking about a project, you should probablycharge for something
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MY WAY OF INVOICING
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Consider doing your own accounting: it's easier thanyou thinkSet terms and ask for a percentage up frontAlways quote slightly higher than what you'recomfortable with
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DON'T BE AFRAID TOCHASE UP
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This is your actual real jobYou can kick assYou don't have to be everyone's friend
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ALWAYS AIM HIGHERBUT DON'T FORGET ABOUT YOUR
EXISTING CLIENTS
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As a business it's important to growBut carry on nurturing small and existing clients:they are your bread and butter
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ENJOY YOURSELF!
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Don't let the pressure get you downTake a day off every once in a while
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Don't give upTime is money
Look at the bigger picture
TO SUMMARISE