Digital transformation: Thriving in a changing worldDigital transformation involves rethinking how businesses use data and technology to deliver value to customers.
of organizations say they have lost competitive advantage due to ashortage of digital talent.1 54%
Three forces at work with digital transformation:
People – Successful digitaltransformation requires
many di�erent roles.
TechnologyTop five implemented digitaltransformation technologies2
People11 essential roles in digital transformation:
Top three technologies in the works3
Data andanalytics
Mobiletechnologies
Privatecloud
Publiccloud
APIs andembeddabletechnologies
ArtificialIntelligence
MachineLearning
Internetof Things
70%
60%
50%
40%
0
60%
50%
40%
30%
070% 67% 63% 55% 54% 56% 55% 50%
C-suite executives
Informationsecurity experts
Cloud specialists Productmanagers
UX designersDevOpsmanagers
Dataengineers
Datascientists
Softwareengineers
Brandstrategists
Digitalmarketers
1The Digital Talent Gap. Are Companies Doing Enough? Capgemini Digital Transformation Institute. 2Evolving to a Digital Business Model – What Does It Mean? IDG blog. April 23, 2018.3ibid.
By industry – how organizations are digitally transforming:
Digital experience – Create a customer experience
that’s relevant, e�ective andemotionally enticing.
Digital operations – Be agile enough to e�ciently
deliver the precise experiencescustomers value.
Digital innovation – Experiment. Test and learn. Build a scalable approach.
RetailUnderstand, serve andretain customers usingadvanced analytics and
customer intelligence tools.
ManufacturingStreamline the supply chain,
expose product flawsand optimize heavy
machinery maintenance.
BankingForm new digital pathways
between customers and thebusiness with AI-driven chatbotsand secure mobile technologies.
GovernmentBuild smart cities, defend
against cyberattacks and provideuser-friendly, digital citizen
services with analytics.
Health careAccelerate improvementsin diagnostics, care and
monitoring with predictivemodeling and automation.
EnergyKeep the lights on with more
accurate energy forecasts andIoT-driven predictive asset
maintenance.
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The journey of digital transformation will lead organizationsto be analytics-driven, and the application of embedded AI technologies will become second nature.
“”
Technology – Businesses candi�erentiate and disrupt
with new productsand services.
Business – Changing yourinternal processes and
business models can meetevolving customer needs.
David Macdonald, Executive Vice President and Chief Sales O�cer, SAS
BusinessOrganizations that embracedigital transformation can deliver:
