Digital transformation: Thriving in a changing worldDigital transformation involves rethinking how businesses use data and technology to deliver value to customers.

of organizations say they have lost competitive advantage due to ashortage of digital talent.1 54%

Three forces at work with digital transformation:

People – Successful digitaltransformation requires

many di�erent roles.

TechnologyTop five implemented digitaltransformation technologies2

People11 essential roles in digital transformation:

Top three technologies in the works3

Data andanalytics

Mobiletechnologies

Privatecloud

Publiccloud

APIs andembeddabletechnologies

ArtificialIntelligence

MachineLearning

Internetof Things

70%

60%

50%

40%

0

60%

50%

40%

30%

070% 67% 63% 55% 54% 56% 55% 50%

C-suite executives

Informationsecurity experts

Cloud specialists Productmanagers

UX designersDevOpsmanagers

Dataengineers

Datascientists

Softwareengineers

Brandstrategists

Digitalmarketers

1The Digital Talent Gap. Are Companies Doing Enough? Capgemini Digital Transformation Institute. 2Evolving to a Digital Business Model – What Does It Mean? IDG blog. April 23, 2018.3ibid.

By industry – how organizations are digitally transforming:

Digital experience – Create a customer experience

that’s relevant, e�ective andemotionally enticing.

Digital operations – Be agile enough to e�ciently

deliver the precise experiencescustomers value.

Digital innovation – Experiment. Test and learn. Build a scalable approach.

RetailUnderstand, serve andretain customers usingadvanced analytics and

customer intelligence tools.

ManufacturingStreamline the supply chain,

expose product flawsand optimize heavy

machinery maintenance.

BankingForm new digital pathways

between customers and thebusiness with AI-driven chatbotsand secure mobile technologies.

GovernmentBuild smart cities, defend

against cyberattacks and provideuser-friendly, digital citizen

services with analytics.

Health careAccelerate improvementsin diagnostics, care and

monitoring with predictivemodeling and automation.

EnergyKeep the lights on with more

accurate energy forecasts andIoT-driven predictive asset

maintenance.

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The journey of digital transformation will lead organizationsto be analytics-driven, and the application of embedded AI technologies will become second nature.

“”

Technology – Businesses candi�erentiate and disrupt

with new productsand services.

Business – Changing yourinternal processes and

business models can meetevolving customer needs.

David Macdonald, Executive Vice President and Chief Sales O�cer, SAS

BusinessOrganizations that embracedigital transformation can deliver: