Going
VIRAL on YouTube
@STEVEPYOUNG
87% of online marketers use video content.
- OUTBRAIN, 2012
217,000,000 VIEWS ON YOUTUBE
250,000 VISITS FROM YOUTUBE
THOUSANDS OF NEW SIGNUPS
Our five
VIRAL video principles
72 hours of video are uploaded to YouTube every minute.
- YOUTUBE, 2012
http://www.youtube.com/watch?v=2aa8os53_Ac
A viral video is a video that moves your tribe.
1
HIGH-QUALITY video production
9 out of the top 10 viral videos on YouTube in 2012 were professionally created.
- MASHABLE
2
PERFORMER Think like a street
PRODUCT SHOTS No #!@&ing
Photo source: Jokin BCN
1/3 OF AD IS THE KISS
• 45% INCREASE IN HOSTING SALES
• 40% INCREASE IN DOT-COM SALES
• 35% INCREASE IN NEW MOBILE CUSTOMERS
•10,000 NEW CUSTOMERS
GO DADDY RESULTS
3
UNFORGETTABLE Be
“Safe is risky.” - SETH GODIN
http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI
GILLETTE DOLLAR SHAVE CLUB
CELEBRITY SPOKESMAN CEO IS THE SPOKESMAN
vs
“BRAUN-ENGINEERED” “F**KING GREAT”
5,070 VIEWS ON YOUTUBE 9,473,050 VIEWS ON YOUTUBE
*YouTube views as of 2/27/2013
4
HUMAN REAL Be real like
5
PROMOTE like a Kardashian
Photo source: larskflem
EMAIL JOURNALISTS PERSONALLY 1 WEEK BEFORE
AIM FOR COVERAGE ON 2-3 SITES
EMAIL Find anyone’s
http://www.rapportive.com
1 2 3
PERFORMER Think like a street
PRODUCED Professionally
UNFORGETTABLE Be
4
HUMAN Be
5
PROMOTE Don’t forget to
EepyBird
INSPIRED BY
Mark Malkoff
Kevin Allocca
Created over 50,000 videos & photos
STEVE YOUNG DIRECTOR OF PRODUCT MARKETING TWITTER: @STEVEPYOUNG EMAIL: [email protected] WEBSITE: WWW.SMARTSHOOT.COM
Thank you
