Video Marketing

Why should you care?!

Well...

Video rules the world of content.

All major brands are curating some form of video content as part of their integrated

marketing campaign. The pixels included!

Plus...

Videos are great for businesses that want to improve their customer experience.

Need more convincing?

1. Video Engages

Unlike other forms of content, video entices viewers to interact -

whether instantly, through their social network, or encouraging them to solidify

their opinions in a comment.

2. Video Educates

Video is extremely useful for explaining difficult concepts in a clear and succinct

way.

It is the fulfillment of the ideal, “show don’t tell”.

3. Video Entertains

Video amuses viewers.

It keeps boredom at bay. It gives audiences instant emotional satisfaction.

And if you tie something of substance and educational value at the same time, you’re

on to a winner.

3. Video Entices

Videos are visceral.

Audiences are visual creatures - and the most efficient and effective way to absorb

and retain information is through the medium of video.

So, now that you’re convinced...

Imagine yourself as a movie director and let your smartphone record the action.

Here are our five tips to create an amazing video marketing campaign.

Top Tip

1. Get to grips with product and service promotion

Take a page from direct from the great marketing handbook.

Explain your product or service and show your audience how to use it.

Advertisements are designed to drive sales - use it, but find a niche that is unique to your

brand.

Top Tip

2. Be the man-on-the-street reporter

Extend live events with video.

Whether you’ve launched a new product, attended an awards ceremony, or have an in-house success - involve your audience.

Your brand will instantly gain more personality.

Top Tip

3. Create tutorials

A short video does wonders to help audiences digest information quickly.

Give potential buyers an up close and personal view of your product. You could

establish your brand as the go-to leader for advice, and improve your business

reputation in the process.

Top Tip

4. Invigorate customer testimonials

Shoppers seek product reviews. Businesses seek testimonials.

So give them what they want!

Create video testimonials to demonstrate your trustworthiness. Adding a video

reinforces the transparency and personality of your brand.

Top Tip

5. Let your brand shine!

WIth the power of smartphone technology, we all have the power to be film producers

at our fingertips.

Experiment. Play. Practice.

Find a style that reflects your brand and suits your skillset.

You can get started with these....

•iMovie

The benchmark video app, iMovie should have a home on every marketer’s iOS device.

You can get started with these....

•Pinnacle Studio

This has been around since the 90s on desktop. Pinnacle adds more complex transitions between clips and some fancy picture-in-picture effects.

You can get started with these....

•Vine

Vine has played a huge part in bringing videos back on the scene. It is a great social media platform and is perfect for spur of the moment creative ideas.

But just remember...

The bottom line is that your current audience craves your video marketing content. Don’t wait. Get out there and create it using these 5 video marketing

tricks.

If you want some extra help

Has your brand experimented with video marketing yet? Have you encountered any

stumbling blocks along the way? Share your experiences with us and let

our integrated marketing team help you to produce some amazing video content.