26 MOBILE AND SOCIAL MEDIA

STATISTICS

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of global users access social media through mobile devices

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71%

Source: Search Engine Journal

In Europe, this decreases slightly to 66%*

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*users accessing social through mobile devices

Source: Search Engine Journal

of the total European population access social

through mobile

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26%

Source: We Are Social Global Digital Report 2014

active mobile users in Europe (78% of population)

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576 million

Source: We Are Social Global Digital Report 2014

active mobile subscriptions (connections) in Europe

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1,024 billion

Source: We Are Social Global Digital Report 2014

That is an average of 1.78 mobile subscriptions per

unique user

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Source: We Are Social Global Digital Report 2014

That equates to 139% mobile penetration in

Europe

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Source: We Are Social Global Digital Report 2014

Only 35% of the world has access to the internet,

while mobile device penetration has reached

93%.

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Source: We Are Social Global Digital Report 2014

A recent UN report found that mobile phones are more

ubiquitous than indoor plumbing

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25% of smartphone owners ages 18–44 say they “can’t recall the last time their smartphone wasn’t

next to them"

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Source: MarketingProfs

1.01b mobile monthly active users as of March 2014 (79% of total users access through mobile)

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Source: InsideFacebook

556mDAILY mobile active users

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Source: InsideFacebook

75% of the engagement on a post

happens in first 5 hours

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Source: Wise Metrics

23%of Facebook users login at

least 5 times per day

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Source: MarketingProfs

Facebook accounts for

60.3% of all mobile sharing

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Source: ShareThis Report

Facebook owned Instagram and Messenger

both have 200+ million monthly active users

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927 millionhours are spent on

Facebook mobile apps every month

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Source: EveryPost Report

78% of Twitter's active users are

on mobile

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Source: Twitter

500 million Tweets are sent per day

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Source: Twitter

60%of Twitter’s ad revenue is expected to come from

mobile advertising by 2015

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Source: eMarketer

41% of LinkedIn visits are via

mobile

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Source: LinkedIn

44kthe average number of daily

LinkedIn mobile Job applications

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Source: LinkedIn

40% of total YouTube traffic

comes from Mobile

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Source: YouTube

1 billion the average YouTube mobile

videos views per day

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Source: YouTube

19.1 million monthly unique visitors to

YouTube in the UK

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Source: YouTube

Read the full article here.

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