text messaging and mobile statistics
DESCRIPTION
Statistics on SMS, or text messaging, including information about men and women, teenagers, coupons, and MMS, or multimedia messagingTRANSCRIPT
Copyright 2010 Defakto Group 1
Text Messaging by the Numbers
Compiled May 2010
1
Copyright 2010 Defakto Group 2
TEXT MESSAGING BY THE NUMBERSEveryWhereAllTheTime.com
Compiled May 2010
Photo Credit: ydhsu
Copyright 2010 Defakto Group 3
51%OF ALL TEENS WERE TEXT-MESSAGERS IN
2006
72%OF ALL TEENS ARE TEXT-MESSAGERS
TODAY
52%OF ALL AMERICANS
SEND TEXT MESSAGES
76.4%OF U.S. CELL PHONE SUBSCRIBERS USE TEXT MESSAGING
Copyright 2010 Defakto Group 4
30%OF MEN DESCRIBE
THEMSELVES AS ‘MAINLY TEXTER’
40%OF WOMEN DESCRIBE
THEMSELVES AS ‘MAINLY TEXTER’
80% OF ALL AGES SAID THEY THOUGHT THEY WOULD GET A QUICKER RESPONSE FROM A TEXT THAN FROM AN EMAIL OR VOICEMAIL.
Copyright 2010 Defakto Group 5
50%OF TEENS SEND AT LEAST 50
TEXT MESSAGES PER DAY
80THE AVERAGE NUMBER
OF TEXTS TEEN GIRLS SEND PER DAY
2/3OF TEEN TEXTERS SAY
THEY ARE MORE LIKELY TO USE THEIR
CELL PHONES TO TEXT THEIR FRIENDS THAN
TALK TO THEM TO THEM BY CELL PHONE
26%OF U.S.16-17 YEAR OLDS ADMIT TO TEXTING WHILE DRIVING
TEENS
30THE AVERAGE NUMBER OF TEXTS TEEN BOYS SEND PER DAY
15%SAY THEY HAVE RECEIVED A
SEXUALLY SUGGESTIVE NUDE OR NEARLY NUDE IMAGE OF
SOMEONE THEY KNOW BY TEXT
Copyright 2010 Defakto Group 6
26%OF ALL CONSUMERS WHO USE TEXT MESSAGING WHO SAY THEY HAVE OPTED IN TO RECEIVE TEXT
MESSAGE MARKETING MESSAGES
42%OF 18-34 YEAR OLDS WITH CELL PHONES WHO SAID THEY WERE INTERESTED IN RECEIVING ALERTS ON
THEIR CELL PHONES FROM PLACES THEY FREQUENT
33%OF 35-44 YEAR OLDS WITH
CELL PHONES WHO SAID THAT THEY WERE INTERESTED IN
RECEIVING ALERTS ON THEIR CELL PHONES FROM PLACES
THEY FREQUENT
ENGAGEMENT
Copyright 2010 Defakto Group 7
14%OF MEN ENGAGE
IN TV VOTING VIA TEXT
25%OF WOMEN
ENGAGE IN TV VOTING VIA
TEXT
22%OF U.S. CELL PHONE OWNERS WHO DONATED TO HAITI EARTHQUAKE RELIEF DID SO VIA TEXT MESSAGE
Copyright 2010 Defakto Group 8
MORE THAN
822 BILLIONTEXT MESSAGES WERE SENT AND
RECEIVED ON CARRIERS NETWORKS DURING THE LAST HALF OF 2009
(THATS ALMOST 5 BILLION PER DAY)
AROUND
9.3 BILLIONMMS (MULTIMEDIA MESSAGES) WERE REPORTED DURING THE
LAST HALF OF
2008
MORE THAN
24.2 BILLION
MMS (MULTIMEDIA MESSAGES)
WERE REPORTED DURING THE LAST
HALF OF
2009
Copyright 2010 Defakto Group 9
SOURCES:Per Research: Teens, Cell Phones and Texting
Qwasi: 5 Billion Text Messages Sent/Received Each Month in the US. Mobile Messaging Continues to Show Enormous Uptake in SMS and MMS
Carol Flammer: Cell Phones, Texting and Your Customers
MMA: Text Messaging Provides U.S. Consumers with a Convenient, Secure & Immediate Way to Help Haitian Earthquake Victims & Charities
Goomzee: Mobile Marketing Trends
TMCnet: Twenty-six Percent of Text Message Users Have Opted to RecieveMarketing Messages
Copyright 2010 Defakto Group 10
ABOUT DEFAKTODefakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™.
The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers.
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