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FROM THE INSIDE OUT:
Simple Strategies for Helping Support Staff Become Part of the PR Team
www.slideshare.net/bethmichelle
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PRESENTERS:
Beth Milligan,Public Relationships
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PRESENTERS:
Michelle Vroom,Vroom Strategic Communications
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It starts…on the
Frontlines!
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Up to 90% of School
Communication comes from
School District Employees!
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Not from your Superintendent
or Board Members
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And not from your PR/Communication Dept.
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Build a Foundation
Lay the Groundwork
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Make your Staff…Your District’s Ambassadors!
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Build a Foundation
Conduct Staff Surveys or Hold Focus Groups
Formal or Informal
Listen & Learn!
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Define your Expectations
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Create your Goals
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Make sure they areMeasurable
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TOP 10 Simple
Strategies
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Strategy #1
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Create an Employee
Newsletter
Include relevant news for everyone
Create regular features
Recognize employees
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Strategy #2
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Put Employees First
Adopt a “First to Know” philosophy
Remember: “7 Words You Don’t Want to Hear” from Employees
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Strategy #3
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RecognizeEmployees
Recognition above Compensation
Create Opportunities to Recognize Employees
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Strategy #4
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Train Staff
Internal Opportunities
External Opportunities
Formally Recognize Training
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Strategy #5
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Build a Key Communicators Network
Gather Information
Distribute Information
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Strategy #6
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Make Employees Reporters
Teach Employees
Give Employees Tools
Create Venues for Sharing
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Tip #7
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Celebrate Employees on Opening Day
Invite & Welcome
Compensate
Recognize
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Strategy #8
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Use Personal Touches
Emails
Greeting Cards
Custom Uniforms
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Strategy #9
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Seizing Opportunities
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Seizing Opportunities
Bus Driver Ball & Bus Road-EO
Staff Picnic or Barbeque
Food Tree or Event for Charity
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Strategy #10
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Conduct a “Grass is Greener” Campaign
Be an “Undercover Boss”
Do a “Dirty Job”
Offer to Swap Jobs for a Day
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www.nspraohio.org
Membership BenefitsProfessional Development
Crisis Management SupportWeb 2.0 Expertise
Networking Opportunities
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Questions?