FROM THE INSIDE OUT:

Simple Strategies for Helping Support Staff Become Part of the PR Team

www.slideshare.net/bethmichelle

PRESENTERS:

Beth Milligan,Public Relationships

PRESENTERS:

Michelle Vroom,Vroom Strategic Communications

It starts…on the

Frontlines!

Up to 90% of School

Communication comes from

School District Employees!

Not from your Superintendent

or Board Members

And not from your PR/Communication Dept.

Build a Foundation

Lay the Groundwork

Make your Staff…Your District’s Ambassadors!

Build a Foundation

Conduct Staff Surveys or Hold Focus Groups

Formal or Informal

Listen & Learn!

Define your Expectations

Create your Goals

Make sure they areMeasurable

TOP 10 Simple

Strategies

Strategy #1

Create an Employee

Newsletter

Include relevant news for everyone

Create regular features

Recognize employees

Strategy #2

Put Employees First

Adopt a “First to Know” philosophy

Remember: “7 Words You Don’t Want to Hear” from Employees

Strategy #3

RecognizeEmployees

Recognition above Compensation

Create Opportunities to Recognize Employees

Strategy #4

Train Staff

Internal Opportunities

External Opportunities

Formally Recognize Training

Strategy #5

Build a Key Communicators Network

Gather Information

Distribute Information

Strategy #6

Make Employees Reporters

Teach Employees

Give Employees Tools

Create Venues for Sharing

Tip #7

Celebrate Employees on Opening Day

Invite & Welcome

Compensate

Recognize

Strategy #8

Use Personal Touches

Emails

Greeting Cards

Custom Uniforms

Strategy #9

Seizing Opportunities

Seizing Opportunities

Bus Driver Ball & Bus Road-EO

Staff Picnic or Barbeque

Food Tree or Event for Charity

Strategy #10

Conduct a “Grass is Greener” Campaign

Be an “Undercover Boss”

Do a “Dirty Job”

Offer to Swap Jobs for a Day

www.nspraohio.org

Membership BenefitsProfessional Development

Crisis Management SupportWeb 2.0 Expertise

Networking Opportunities

Questions?