10 Ways toConvince Your Boss toGo Mobile Now
Dennis KardysCreative / UX Director
Mobile is a REAL struggle.
Less than 10%of sites are mobile ready!
source: Stat Counter, http://gs.statcounter.com/#mobile_vs_desktop-US-yearly-2011-2012-bar
crawlable ≠ usable
source images: WTF Mobile Web, http://wtfmobileweb.com
BecomeMobile-Friendly.
74% of people say they're more likely to return to a mobile friendly site in
the future...
source: Think With Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
...more likely to buy a business’ product or service
+67%
source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
Why go mobile now?How do you get there?
What do you pitch?
1 The landscape is expanding
~ WHY ~
219 million smartphones shipped
last quarter
~ WHY ~
source: NBC News, http://nbcnews.to/XGd619
+44%SINCE 2011( )
Everything is connected.
~ WHY ~
2
image credit, car: Okan Benn for the Noun Project. http://thenounproject.com/noun/car/#icon-No1335
People are impulsive and irrational.
~ WHY ~
3
Think seamless, multiscreen,ergonomic.
~ HOW ~
4
customer journeys~ search ~
65% 60% 4%
source: Think With Google, “The New Multi Screen World” - http://bit.ly/Qivs98
Centralize Content~ HOW ~
5
CONTENTCONTENT
CONTENTCONTENT
CONTENT
? ?
Centralize Content~ HOW ~
5
CONTENT
? ?
C.O.P.E
?
?
By centralizing content, NPR's total page view growth increased over 80%.
source: “NPR’s API, Create Once Publish Everywhere”, http://bit.ly/Y8flKL
Build flexible, modular systems.
~ HOW ~
6
Responsive Design~ HOW ~
GOOGLE BEST PRACTICE!
Serve content and code from a single source
source: “Google,” http://bit.ly/LsHxa1
sounds great, but...
...with everything else on our plates, we’ll have to
tack mobile on in phase 2.
OBJECTIONS
...It’s just that right now, we aren’t getting a ton of
mobile traffic.
OBJECTIONS
Reduce long-term cost
~ WHAT ~
7
Expand reach,plan for tomorrow.
~ WHAT ~
8
Start Small~ WHAT ~
9 Prototypes, microsites, campaigns
consider the alternative...
10
source: http://www.flickr.com/photos/photohome_uk/1494590639/
55% of adult cell owners use the internet on their mobile phones;
doubled from 2009
17% of all adult cell owners are “cell-mostly internet users”
source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
30% of people used their phone to decide whether to visit a business in
the past 30 days.
46% of people won’t return to a website they had trouble accessing on a phone, 57% won’t recommend it .
source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
77% of cell internet users are dissatisfied with the time it takes for
sites to load.*
61% said that they’d quickly move onto another site if they didn’t find what they’re looking for right away.
source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
No more short sighted thinking.
Go Mobile Now!
