How to get Anyone toInvest in Content Marketing

… even the coolest of cats

… if this is theface your boss pulls

when you say,“Content Marketing!”

You can finally discover what you need to say

They’re just fearful

The truth is that right now…

… but could you convince them to

jump?

The truth is that right now…

Could you give them what they need to

Overcome Their Fear?

Could you help them

Rise Above?

Yes, you could!

You just need toshow them the

Real Facts aboutContent marketing

It’s time to ENLIGHTEN THEM

It’s time to ENLIGHTEN THEM

Open their eyes to

content marketing

that works

Ten Steps to Success

The following10 talking points will

help anyone See the

Brilliant potential Of Content Marketing

Talk Business Context …Tactic #1

Because some people sell content marketing as being the only piece you

need to win the game.

Talk Business Context …

But getting Checkmate comes from knowing how content works with other pieces of the marketing puzzle.

Tactic #1

Talk Profit …

Because usually the cost of high quality content can

be Scary!

Tactic #2

Talk Profit …

But many businesses

achieve 100%+ gains

in Traffic and ROI via content marketing.

Tactic #2

Talk Competition …

Because you aren’t playing the game all by

yourself.

Tactic #3

Talk Competition …

And having

no content marketing is like letting your competition hold

All the Cards.

Tactic #3

Talk Customer Focus …

Because high quality content boosts

Customer Engagement.

Tactic #4

Talk Customer Focus …

Which leads to more and

happier customers.

Tactic #4

Talk Social Media …

Because most businesses don’t actually know how

To use it properly.C’mon… join in the fun.

Yes! I’m talking to you!

Tactic #5

Talk Social Media ...

And great content will actuallyhelp your business find

Social Media SuccessOoh… nice content!

Finally someone talking my language!

Tactic #5

Talk Effective Management …

Because the success of content marketing is relies on the person

leading it.

Tactic #6

Talk Effective Management …

And engaged and involved leaders

= Top Results.

Tactic #6

Talk Content …

Because content isn’t just the written word.

Tactic #7

Talk Content …

And studies show

Visual Content can outperform text by

3000%

Video

Infographics

Images & Photos

Tactic #7

Talk Time …

Because Lack of Time is the biggest reason for

poor content marketing results.

Tactic #8

Talk Time …

And success will require the

commitment of time

and resources.

Tactic #8

Talk Quality …

Because nothing undermines content marketing success more

than Content that Sucks.

Tactic #9

Talk Quality …

And hitting the Bullseye requires:

1. knowing where the target is

Tactic #9

Talk Quality …

And hitting the Bullseye requires:

1. knowing where the target is &

2. content producers who can

hit that spot.

Tactic #9

Talk Doubts …

Because it’s natural to have doubts

Tactic #10

Talk Doubts …

And your job is to Be prepared to answer those doubts with the UNDENIABLE Facts of Content Marketing

Tactic #10

You Can Persuade People

Because you know Content Marketing

Can produceStunning Results

But Why Are People Scared?

Because they focus on the potential losses.

But Why Are People Scared?

They just don’t want to lose

Time

But Why Are People Scared?

They just don’t want to lose

TimeOr

Money

How do you reduce their fear?

By simply showing them The reality of what

Content Marketing can doWhen done the

Right Way.

Franklin D. Roosevelt

“The only thing we have to fear is fear

itself.”

I see. Well …Sign me up today,

Franklin!

One Smart Baby!

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