10 ways to convince your boss to go mobile now!

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10 Ways to Convince Your Boss to Go Mobile Now Dennis Kardys Creative / UX Director

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Post on 28-Jan-2015

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There are a lot of organizations struggling with mobile. For most, the issue isn't recognizing that they need to get their content mobile, it's figuring out what approach to take and how to get there. If you want your mobile project to move forward, you need to be able to build a compelling case for why mobile matters, how to design for mobile, and how to get buy in from other people within your organization.

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Page 1: 10 Ways to Convince Your Boss to Go Mobile Now!

10 Ways toConvince Your Boss toGo Mobile Now

Dennis KardysCreative / UX Director

Page 2: 10 Ways to Convince Your Boss to Go Mobile Now!

Mobile is a REAL struggle.

Less than 10%of sites are mobile ready!

source: Stat Counter, http://gs.statcounter.com/#mobile_vs_desktop-US-yearly-2011-2012-bar

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BecomeMobile-Friendly.

74% of people say they're more likely to return to a mobile friendly site in

the future...

source: Think With Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98

Page 5: 10 Ways to Convince Your Boss to Go Mobile Now!

...more likely to buy a business’ product or service

+67%

source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98

Page 6: 10 Ways to Convince Your Boss to Go Mobile Now!

Why go mobile now?How do you get there?

What do you pitch?

Page 7: 10 Ways to Convince Your Boss to Go Mobile Now!

1 The landscape is expanding

~ WHY ~

Page 10: 10 Ways to Convince Your Boss to Go Mobile Now!

People are impulsive and irrational.

~ WHY ~

3

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Think seamless, multiscreen,ergonomic.

~ HOW ~

4

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Centralize Content~ HOW ~

5

CONTENTCONTENT

CONTENTCONTENT

CONTENT

? ?

Page 14: 10 Ways to Convince Your Boss to Go Mobile Now!

Centralize Content~ HOW ~

5

CONTENT

? ?

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C.O.P.E

?

?

By centralizing content, NPR's total page view growth increased over 80%.

source: “NPR’s API, Create Once Publish Everywhere”, http://bit.ly/Y8flKL

Page 16: 10 Ways to Convince Your Boss to Go Mobile Now!

Build flexible, modular systems.

~ HOW ~

6

Page 18: 10 Ways to Convince Your Boss to Go Mobile Now!
Page 19: 10 Ways to Convince Your Boss to Go Mobile Now!

sounds great, but...

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...with everything else on our plates, we’ll have to

tack mobile on in phase 2.

OBJECTIONS

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...It’s just that right now, we aren’t getting a ton of

mobile traffic.

OBJECTIONS

Page 22: 10 Ways to Convince Your Boss to Go Mobile Now!

Reduce long-term cost

~ WHAT ~

7

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Expand reach,plan for tomorrow.

~ WHAT ~

8

Page 24: 10 Ways to Convince Your Boss to Go Mobile Now!

Start Small~ WHAT ~

9 Prototypes, microsites, campaigns

Page 26: 10 Ways to Convince Your Boss to Go Mobile Now!

55% of adult cell owners use the internet on their mobile phones;

doubled from 2009

17% of all adult cell owners are “cell-mostly internet users”

source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98

Page 27: 10 Ways to Convince Your Boss to Go Mobile Now!

30% of people used their phone to decide whether to visit a business in

the past 30 days.

46% of people won’t return to a website they had trouble accessing on a phone, 57% won’t recommend it .

source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98

Page 28: 10 Ways to Convince Your Boss to Go Mobile Now!

77% of cell internet users are dissatisfied with the time it takes for

sites to load.*

61% said that they’d quickly move onto another site if they didn’t find what they’re looking for right away.

source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98

Page 29: 10 Ways to Convince Your Boss to Go Mobile Now!

No more short sighted thinking.

Go Mobile Now!