Douglas County School District

Community Engagement

January 5, 2010

Communication Plan

Vision Statement:

The Communications Department works to support a positive educational

environment for students, staff, parents and the community by building a sense of trust, cohesiveness, and understanding of

Douglas County School District.

Communication Plan

Vision Statement:

The Communications Department works to support a positive educational

environment for students, staff, parents and the community by building a sense of trust, cohesiveness, and understanding of

Douglas County School District.

Communication Plan Internal Stakeholders

Students (elem, second) Parents (elem, second,

neighborhood, charter) Employees (certified,

classified, pro/tech, admin) Board of Education Douglas County Federation PTOs/DCEF Chapters DAC/SAC/LRPC DC Educational Foundation Volunteers Senior Employees

External Stakeholders Key Communicators Parents with children not yet

in schools Parents with children out of

District Non-parent community Local business leaders Chambers/Eco. Develop. Local elected officials Media Other school districts Homeowner Associations Local service and advocacy

groups

Communication Plan

Vision Statement:

The Communications Department works to support a positive educational

environment for students, staff, parents and the community by building a sense of trust, cohesiveness, and understanding of

Douglas County School District.

Communication Plan - Goals1) Expand the level of community engagement, that is,

stakeholders playing an active role in supporting DCSD.

2) Build public awareness and support of DCSD schools, including neighborhood, charter and choice schools and programs.

3) Increase transparent two-way communication with stakeholders

4) Improve internal and external customer service.

Communication Plan

Questions/Comments

DCSD Key Messages

Will remain consistent messages New proof points will be added to

support the key messages as they materialize

Will be used with our internal and external stakeholders

Will be used to help craft communications moving forward

DCSD Key Messages

Questions/Comments

Community EngagementOpen Forums at BoE meetings

Schedule for BoE meetings at schools

Date Location Proposed Topic Ideas1.19.10 RCHS DCSD Budget Reduction2.16.10* TBD Superintendent Hiring Process/Budget3.16.10* Wilcox Board Rm Parental Choice/Budget 4.20.10 HRHS Health and Wellness5.18.10 SGMS Transparency/Budget6.15.10 DCHS Pay for Performance

* February and March meeting locations are still tentative as high schools and middle schools appear to be booked.

Community EngagementOpen Forums at BoE meetings

Outstanding issues related to RCHS meeting on January 19th Open Forum to take place at 5 pm or 6 pm?

Lack of portable PA/Recording Speaker System will require a rental fee until a system is purchased

Format for the Open Forum 30 minute presentation 30 minute Open Comment

Community EngagementOpen Forums at BoE meetings

Are we ready to move forward with the January 19th meeting at RCHS?

If so, the upcoming meeting will be advertised through usual communication tools and through local paper advertisements

DCSD Financial Transparency Website Pages

Next Steps Test the new website with a small group to determine

ease of use and any necessary changes We have had 4 comments submitted

Go live with the website pages in January 2010 Will send a communication into the system to inform that we

will go live on January 15th, pending approval from IT Dept. Meet with Charter schools in January to explain the

legislation and requirements

Community Engagement

Questions/Comments