COMPANY PROFILEdoonething.in

DRIVING A NEW GENERATION OF CONSCIOUS BUSINESS. FOR GOOD.

Do One Thing enables great companies to put social purpose at the heart of corporate strategy. We create future-

facing solutions that deliver measurable value and inspire action – for business, for society, for good.

Read more on our approach.

Strategies are only useful if they can be executed to provide real results for real

businesses. We manage change

across departments and oversee external

programmes to ensure tangible

results are delivered and measured

Great communications

need great creative leaps in order to disrupt

the status quo and ensure that even

skeptical audiences are

engaged

CREATIVE DISRUPTIONOur innovative

thinking and years of experience are supported by

rigorous analysis and useable models that enable us to build

strategies that deliver genuine

change for the long-term.

RADICAL IMPACT

STRATEGIC RIGOUR

Part management consultancy, social think tank and creative agency, we balance commitment to our client’s bottom line with forefront innovations in social impact

and communications, delivering measurable value for business and society. 

DOING BUSINESS BETTER

Traditional approaches create

traditional outcomes. Fresh

thinking, innovative partnerships and

unique investments can create new

kinds of radical, scalable impact.

OUR APPROACH TO BETTER BUSINESS

REAL RESULTS

BUILDING ADVANTAGE FOR OUR CLIENTS

Intelligently integrated social purpose can drive positive results across multiple business functions. We believe the companies that are most effective in implementing this integration will

be those best placed to thrive and survive in an increasingly complex business landscape.

Acquisition, engagement,

innovation, productivity,

retention

EMPLOYEES CUSTOMERS OPERATIONS

Increased customer base,

loyalty and willingness to

pay a price premium

Sustainable supply chain,

lean manufacturing,

efficient processes

RISK

Legal compliance, appropriate

and sufficient policies, reduced exposure

REPUTATION

Brand differentiation,

industry leadership,

Government relations

1. INTELLIGENT STRATEGYSocial purpose begins with an inspiring vision. Intelligent strategies enable that vision to take hold. We identify the specific needs of each client business and plan a route to meeting those needs across the organisation.‣Social performance and CSR assessments‣Market research, stakeholder engagement and risk/

priority mapping‣Innovation and human-centred design workshops‣Vision, values and ambitions setting‣Strategic frameworks and implementation modes

2. SMART MANAGEMENTDelivering impact requires strong performance. From the get go we work across internal departments to ensure that social purpose initiatives are effective, measured and compliant.‣Roadmaps, action plans and goal setting‣Design and implementation of initiatives‣Development of internal policies‣Governance and due diligence‣Relationship management‣Monitoring, evaluation and reporting

 3. DISRUPTIVE COMMUNICATIONSInfluencing change starts with big, bold messages. We engage stakeholders through cutting-edge communications that uniquely position our clients as thought leaders.‣Brand identity and positioning‣Employee engagement‣Disruptive ideation and technology integration‣Internal and external communications planning‣Content creation

SERVICES & DELIVERY

DOT'S approach to integrating social purpose is simple: Discover it, Deliver it, Drive it home.Our three service pillars enable us to create customised solutions within DOT's tested

frameworks and processes.

INTELLIGENT STRATEGY

DISCOVER THROUGH

SMARTMANAGEMENT

DELIVER THROUGH

DISRUPTIVE COMMS

DRIVE THROUGH

CLIENT PROJECTS

Shahi Exports is India’s biggest exporter of apparel. It produces women’s, men’s, and children’s clothing, as well as home furnishings, and has a client list that includes Gap Inc., Walmart, H&M, JCPenny, PVH, and Target among others. Over 100,000 employees, of whom more than 80,000 are factory workers, are employed across 43 manufacturing units and two corporate offices.

SHAHI EXPORTSCRAFTING THE CSR STRATEGY OF A GARMENT EXPORTER WITH 1,00,000 EMPLOYEES.

The brief Build a new CSR strategy for Shahi to direct future CSR programmes taking into account complex buyer compliance standards and a large workforce across multiple manufacturing units.

Our approach• Co-create the strategy with Shahi’s 80,000

factory workers and 20,000 corporate staff through a broad engagement methodology to ensure that it serves the priorities of the company’s most important stakeholders – its workers.

• Build a business case for serving the needs of Shahi’s (mainly female) factory workers by creating tangible metrics to measure the business benefit of programmes.

Delivered• Quantitative research with a statistically significant sample group of 1,200 unskilled and

semi-skilled factory workers across 22 factory units• Sampling methodology developed collaborative with Yale University PhD team• Online survey of corporate staff• Comprehensive vision and strategy document taking into account market pressures,

global trends, and employee priorities

Making engagement work for everyone

Due to mixed literacy levels and multiple languages spoken,

quantitative research had to be undertaken through face-to- face

in three languages. 25 interviewers undertook a two-day training session to ensure

accurate, ethical, and consistent research results.

Results• New CSR strategy and focus areas for

Shahi’s worker-welfare and the company’s first ever CSR Policy published in 2015

• Continued relationship between Shahi and Yale to study the impacts of specific programmes on worker health, productivity and retention.

• Instigation of a new development wing within Shahi to trial new CSR initiatives

• Next phase brief to incorporate social priorities within the brand’s core positioning

Client Comment“We were looking for a partner who could help us figure out Shahi’s CSR approach and how to articulate this to our stakeholders. We now value the partnership we’ve created as DOT clearly understands the key role that private firms can play in development and how to speak about this topic in

effective ways. Shahi will continue to push the envelope in creating social impact and the involvement of DOT in this process is key.”- Anant Ahuja

Sterlite Technologies is a global leaders in optical fibres, optical fibre cables, power conductors and HV / EHV power cables. It is also India’s largest private sector power transmission company. Sterlite’s operations within India make it a natural contributor to numerous government missions including Make In India, Digital India, and Smart Cities.

The brief Map current CSR initiatives across all sites and locations and craft a sustainability vision for the company

Our approach• Turn ad-hoc CSR activities that were talked

about as “beyond business” into a strategically valuable and consistent portfolio of programmes.

• Use CSR analytics, stakeholder engagement and business insights to build a business case for going beyond CSR to mainstream sustainability as part of corporate strategy

Delivered• Mapping and analysis of over 30 CSR projects against social performance and

business value measures • Map of stakeholder expecations and priorities gathered through 33 stakeholder

interviews• Industry, competitor and customer research and insights• Review of sustainability practices and audit• A compelling business case and sustainability vision for Sterlite’s management to

begin mainstreaming sustainability into the business• Sustainability section of Sterlite’s 2015-16 annual report

Client Comment“The journey to create Shared Value cannot be embarked upon

without a clear understanding of a company's social impact. DOT delivered powerful analytics to measure Sterlite's CSR

projects against business priorities, helping drive a new, strategic direction for our CSR. By articulating this through a

holistic sustainability vision, they helped me start the process of mainstreaming CSR through business functions. A definite asset

to any team interested in strategic CSR that leverages social purpose to create shared value.”

– Darshan Mundana

Results• Commitment from leadership

to develop a holistic, sustainability strategy for 2016 and beyond

• Strategic rethinking of key CSR initiatives to strengthen impact and provide greater value back to the business

• Integration of sustainability within communications and employee engagement to raise its profile internally

The value of a visionary client

At Sterlite we were lucky to work with a CSR head who

understood and was committed to the value of holistic

sustainability. The result was a collaborative relationship that

pushed us to push the business at every point.

STERLITE TECHNOLOGIESA SUSTAINABILITY VISION FOR A WORLD LEADER IN TRANSMISSION SOLUTIONS FOR TELECOM & POWER

BG India is the Indian operation of an international exploration and production and LNG company, active in more than 20 countries on 5 continents and head-quartered in the UK. In India since 1995, BG India jointly operates the Panna-Mukta (oil and gas) and Mid and South-Tapti fields (gas) with Oil and Natural Gas Corporation Limited (ONGC) and Reliance Industries Limited (RIL).

The brief Assist BG India in becoming compliant with the CSR Section of the new Companies Act and responsibly invest a four-fold increase in CSR funds.

Our approach• Shift from ad-hoc expenditure and local

relationships to large-scale, strategic investment in long-term partnerships.

• Balance BG Group’s global social investment priorities with India’s national development needs to create a unique portfolio for the Indian market.

Delivered• A robust SI strategy aligned with the Group and national

priorities• Thorough short-listing of potential partners and due

diligence as per BG’s ethical performance standards• Funding proposals and legal agreements for three new

non-profit partners• Ongoing partnership management including monitoring,

reporting and compliance• Managing information flow to leadership team and CSR

committee• Processes, roles and responsibilities for internal

departments to satisfy compliance and deliver the strategy effectively

• Communications planning and content creation

Results• Full compliance with Section

135 of the Companies Act, 2013 for 2014-15 and 2015-16 financial years

• A strategic CSR portfolio that benefited 6250 people in 2015-16, a 350% increase over the previous year

• BG India’s first ever piece of CSR communications - a 16-page CSR report, produced by DOT in 2016

Part of the TeamUnlike its Group headquarters, BG India does not have an in-house social investment team. For that reason DOT is more than just a consultant. Our people work as part of BG

India’s own team, often basing themselves in BG’s office and

having direct access to all departments.

BG INDIACSR POLICY, MANAGEMENT AND REPORTING FOR THE INDIAN OPERATIONS OF AN LNG MNC

TEAM

Management

Laura QuinnManaging Director

A branding, strategy, CSR, and client servicing specialist.12 years professional experience.

Founded DOT in 2011

Payal RajpalSocial Investment Director

A development, non-profit, CSR and social investment specialist.11 years professional experience.

Partner at DOT since 2012

Advisors

Geoff McDonaldHR, leadership and employee

engagement expert.25 years experience at Unilever leading global HR. Now at Bridge Partnerships.

Sophie DollarStrategy, innovation, communications and

behaviour change experience.Previously at Nike Foundation, founder of

the Off-On Project.

Sheetal BahlBusiness modeling, investment, startup

and management consultancy.Previously with ICICI and Accenture, now

founder of GrowX investment fund.

OUR PEOPLEOur team in Delhi comes from a range of backgrounds in development, communications, brand strategy, and management consulting bringing together the right mix of expertise for every project.

WIDE RANGE OF SECTOR EXPERIENCE

Research BOP consumers for Nokia (ethnographic); worker attitudes for Shahi (qual and quant), consumer research for Nike, Universal Music, Unilever and others (qual), attitudinal research in Cambodia for Oxfam America (qual and quant)

Brand campaignsNike, Nokia, Nestle, IndiGo, Foster’s, UK Government, London Transport, Unilever (Birds Eye), Oberoi, Muller

NGO-Corporate partnershipsDell, Citi, American Express, ICICI, Jaguar Land Rover, Bloomberg, Christie’s, Kotak Mahindra Bank, British Council, American India Foundation, Our Say, Oxfam India, Amnesty International

CSR and NGO communications Punj Lloyd, BG India, Standard Chartered, Oxfam India, American India Foundation, Amnesty International, Teach for Australia, Fairtrade Foundation

Employee engagement strategyShahi Exports, BG India, Sterlite Technologies

EntrepreneurshipThe Coalition: Turning Creativity into Enterprise,empoWer: Accelerating Women Entrpreneurs

Working with social / non-profit organisationsPratham, Kherwadi Social Welfare Association, Bombay Natural History Society, Nidan, Naz Foundation, Child Survival India, Aide et Action, Outset India, Oxfam, Gram Vaani, Mohile Parikh Center, Amnesty International, FMCH and others

CSR Strategy and PolicyShahi Exports, DHFL, BG India, Sterlite Technologies

CONTACTDo One Thing | first floor | 143 Shahpur Jat | Delhi - 110049doonething.in | hello@doonething.inLaura Quinn | 98107 76929Payal Rajpal | 98734 03234